How many horror stories about airline customer service have you heard? There are certainly plenty in the press and many more on various travel Web sites. Still, do we apply the same standards and scrutiny to companies outside the travel industry?

The nature of the airline and hotel businesses requires constant face-to-face interaction with customers, and an employee’s every step is evaluated by a flier or a hotel guest much more often than by a supervisor. In fact, thanks to the Internet, thousands of people can learn about an incident involving a front-line employee hours — if not days — before the company’s management does. Earlier this month, a San Francisco man complained that a United Airlines agent took a break…