Singapore Airlines

Singapore Airlines’ maddening perfection

Singapore Airlines topped yet another industry ranking this week, and while it usually deserves the awards it wins, there are a few aspects of the way it does business that drive some customers and partner-carriers crazy. Still, don’t expect those practices to change anytime soon.

The latest awards were bestowed by Britain’s Business Traveller Magazine. Singapore was named best airline overall and also won best economy and business class. Best first class went to Emirates, probably because of the shower on its Airbus 380 aircraft. I have yet to meet anyone who has flown Singapore and didn’t like it, regardless of which cabin they were in. It has long been the world’s leading carrier in hard-product innovation and luxury, often years ahead of its competitors…

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Clarifying United’s StarNet blocking

Readers’ interest in United Airlines’ practice of massively blocking award seats otherwise made available for mileage redemption by United’s partners in the global Star Alliance doesn’t seem to subside, judging by the feedback I get and the web traffic on this site’s pages dedicated to the issue. So it’s time to clarify some misconceptions about the infamous StarNet blocking.

Earlier this week, I received a complaint from Norma Brandsberg, a reader from Virginia, that United is “blocking an award through Continental” Airlines. “United’s own site is showing availability,” but “Continental is not seeing the open seats in their system,” she wrote…

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When an airfare sale is not quite a sale

How do airlines decide what fares qualify as “sales,” and why do they advertise certain fares, but not other, much lower ones? Why is United Airlines promoting a “sale” between Washington and Boston for $109 each way, when there are currently six published lower fares in that market, beginning with $49 each way?

For the most part, I don’t bother to figure out why airlines do certain things anymore. I just gather all the information I need about what they do and try to work with it — or around it. Years of watching fares have taught me not to fall for those “sales,” because in many cases, I can find a much lower price to the same destination, on the same dates and on the same carrier…

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Round-the-world fare mysteries revealed

Trying to figure out how airlines determine fares is utterly futile, but that doesn’t necessarily dampen my curiosity. On a recent visit to the Star Alliance headquarters in Frankfurt, I sought insights into how the global group sets its popular round-the-world fares.

I always enjoy dropping by the alliance’s modest office — not only because it’s an easy walk from the airport terminal, but also because just about everything it does is unique and pioneering in the industry. With 27 member-carriers, one would think it’s a grand operation, so I was surprised that fewer than 80 people work there…

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Who gets first meal choice on board?

Meal choices in first and business class are hardly a concern for most air travelers, who have much more basic things to worry about these days, such as never-ending extra fees. Still, premium fliers are essential for an airline’s well-being, and they have certain expectations from the product they pay for.

It’s true that many passengers end up in the front cabins — especially on domestic U.S. flights — thanks to free upgrades, but they get them because of their loyalty to the respective carrier. Of course, there are also people who pay to sit up front — as few as they may be — so those cabins deserve serious attention…

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United executive breaks old barriers

Is there an inherent conflict between the desires of loyal customers and a travel company’s interests? For years, executives have been acting as if there is, despite of what they might say in public. One of them, however, has actually shown that what’s good for travelers doesn’t have to be bad for business.

Graham Atkinson has been president of United Airlines’ frequent-flier program, Mileage Plus, for only 16 months, but while some questionable policies remain in place, he has made a big difference for the better. His approach is not simply to please the carrier’s best customers…

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Donate miles or money to Haiti?

Are airlines and hotel companies trying to benefit from charity donations to Haiti? When you donate miles or points, how do they decide into how many dollars your contribution converts? Should they be more generous than they are?

Every major U.S. carrier and hotel chain is offering the members of its loyalty program to redeem points in support of earthquake relief operations in Haiti, which was almost totally devastated earlier this month. For many Americans who may be short on cash but have thousands of points in various accounts, that is a rather attractive option…

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Continental shows new transparency

As Washington policymakers continue to question the value of global airline alliances, Continental Airlines has shown them a benefit they most likely never suspected: increasing the transparency of sensitive data tightly held by many carriers.

That may not have been what Continental set out to do, but it’s a positive side effect. The very day it officially joined the Star Alliance last week, it uploaded on its Web site “award” seats made available by other alliance members, which its customers can book using Continental frequent-flier miles. It took “nine months of planning and implementation”…

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Airlines require credit cards at check-in

Do you always pay for your airline tickets? If not, what would you do if you are denied boarding unless you show the credit card used for the purchase at check-in?

It may sound unreasonable, since many companies buy tickets for their employees with corporate cards that all of their travelers cannot possibly carry with them. It happens often enough, however, for all of us to keep our eyes open for any alerts with such requirements during the booking process. Last month, I used the Singapore Airlines Web site to book a ticket to Indonesia for a co-worker. I was asked if I was the passenger, and when I proceeded to enter my credit card number, this message appeared on the screen…

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What to do with empty premium seats?

Have you flown in business or first class lately? How many empty seats did you count? With so-called premium traffic falling faster that airlines can cut capacity, what should they do with the growing number of unsold seats?

Should they drastically lower the high prices they charge for them? Should they open up more seats for mileage redemption? Or should they offer free upgrades to their most loyal customers? First and business-class fares have come down somewhat, but a wide dramatic decrease is yet to be seen. Many carriers have spent hundreds of millions of dollars in recent years to install expensive lie-flat seats and entertainment systems, so they rightly want a return on those investments…

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