nkralev on May 31st, 2010

The observation that everybody is a TV critic was made a long time ago, but in the last few years I’ve also noticed that most people think they know how to travel — both how to book a trip and how to handle all aspects of the journey.

At the same time, we keep hearing and reading horror stories about mistreated and overcharged passengers, ruined vacations, missed weddings or funerals. Those tales often end with the affected travelers’ solemn pledge never to fly the airline that wronged them again. But are the airlines the only ones to blame or should travelers share at least part of the responsibility?

Having flown almost 2 million miles and visited more than 80 countries, I’ve seen it all –- airline agents who offer completely different answers to the same questions, and others who simply make up rules to avoid dealing with an issue; flight attendants whose dislike for their job is evident in everything they do on board; rude and demanding passengers who fail to recognize when an airline employee actually does them a favor… MORE

Continue reading about Time for travel school — you are invited

nkralev on May 24th, 2010

Trying to figure out how airlines determine fares is utterly futile, but that doesn’t necessarily dampen my curiosity. On a recent visit to the Star Alliance headquarters in Frankfurt, I sought insights into how the global group sets its popular round-the-world fares.

I always enjoy dropping by the alliance’s modest office — not only because it’s an easy walk from the airport terminal, but also because just about everything it does is unique and pioneering in the industry. With 27 member-carriers, one would think it’s a grand operation, so I was surprised that fewer than 80 people work there.

As regular readers of this column have no doubt noticed, I’m a fan of airline alliances. Skeptics often point out the potential negative impact on competition and fares, but government regulators have designed mechanisms to maintain fair practices. Obviously, airlines have formed groups like Star, Oneworld and SkyTeam to boost their business, but, as I’ve written before, what is good for a company doesn’t necessarily have to be bad for customers… MORE

Continue reading about Round-the-world fare mysteries revealed

nkralev on May 17th, 2010

One of the biggest misconceptions about the travel industry is that it offers the worst customer service around. In fact, in the last couple of years, airline and hotel companies have achieved significant improvements, and it would be wise for other businesses to watch and learn.

Regular readers of this column can testify that I’m no apologist for the travel sector — I try to point out both good and bad practices, though the criticism may sometimes outweigh the praise. But I get angry when I read or hear in the media that airlines are synonymous with bad customer service.

As I wrote a year ago, the constant face-to-face interaction of thousands of front-line airline and hotel employees with customers around the world every day magnifies even a mundane incident, especially if splashed on Facebook or Twitter. The high visibility has taught carriers and hospitality companies valuable lessons, and many of them have learned from their mistakes…

Continue reading about Travel companies teach customer-service lessons

nkralev on May 10th, 2010

It’s no secret in the hotel loyalty business that Hilton HHonors has been probably the least creative and attractive among the major programs in recent years. Fortunately, its management has recognized that weakness and begun to address it, albeit cautiously.

While competitors such as Starwood, which includes the Sheraton, Westin and other brands, and to a lesser extent the InterContinental Hotel Groups Priority Club, came up with various promotions quarter after quarter, Hilton’s strategy seemed heavily reliant on name-recognition and reputation.

Jeff Diskin, senior vice president for global customer marketing at Hilton Worldwide, said in an interview last week that the company considers the quality of its hotels and the distribution of its network to be its main strengths…

Continue reading about Hilton embraces ‘games-players’

nkralev on May 9th, 2010

Nicholas Kralev talks to Jeff Diskin, senior vice president for global customer marketing at Hilton Worldwide, about the company’s loyalty program, Hilton HHonors.

Continue reading about Interview with Hilton VP Jeff Diskin