All Nippon Airways
Singapore Airlines topped yet another industry ranking this week, and while it usually deserves the awards it wins, there are a few aspects of the way it does business that drive some customers and partner-carriers crazy. Still, don’t expect those practices to change anytime soon.
The latest awards were bestowed by Britain’s Business Traveller Magazine. Singapore was named best airline overall and also won best economy and business class. Best first class went to Emirates, probably because of the shower on its Airbus 380 aircraft.
I have yet to meet anyone who has flown Singapore and didn’t like it, regardless of which cabin they were in. It has long been the world’s leading carrier in hard-product innovation and luxury, often years ahead of its competitors. One of my favorite features is the “Book the Cook” service, which allows passengers to order meals from a long and diverse menu as soon as they buy a ticket.
Many travelers point out the incredible attention to detail that Singapore flight attendants pay, but that is not uncommon among top Asian airlines, such as Asiana and All Nippon Airways. What has impressed me the most is that, in first class, the flight attendants anticipate your next need or wish and are ready to satisfy it before you even ask.
Once during a flight, I stood up from my seat to go to the lavatory, which was behind me, and when I turned around, I saw a flight attendant dashing toward the lavatory to open the door for me. I had just enjoyed black caviar as part of a five-course dinner I probably couldn’t afford on the ground, and I loved the bedding of the fully flat seat, but for some reason that gesture meant more than the luxuries.
The trouble with perfection is that it’s impossible 100 percent of the time, and most of Singapore’s policies are written for a perfect world, which is also impossible in the airline industry. Employees of every airline must follow certain rules, but Singapore’s staff has almost no flexibility in making exceptions or bending the rules to respond to a specific case or situation.
A couple of years ago, I flew from New to Singapore, with an hour-long layover in Frankfurt. Even though there was no plane change, all passengers had to get off and re-board. As soon as I reached the gate area, I realized I’d forgotten my cell phone in my seat pocket. I wasn’t allowed back because the cleaning crew had begun working, but a gate agent went to look for the phone. She came back and said it wasn’t there.
I was the last first-class passenger to deplane, and coach and business class passengers weren’t allowed in the first-class cabin, so most likely the phone was stolen by a cleaning crew members. But after a lengthy process that involved more paperwork than I’d expected, the airline refused to offer any good-will gesture or compensation.
There is no question that Singapore has some of the best premium products in the sky, but it may be overvaluing them a bit too much.
Let’s say you’ve paid more than $10,000 for a Star Alliance round-the-world ticket in business class. If you want to fly between Singapore and Los Angeles nonstop, you have to pay an additional $900 surcharge just for that one flight for the privilege of enjoying the “new” business class seats, which are now almost four years old. Charges of $500 and $600 apply to most flight between Singapore and both Europe and North America.
In addition, Singapore often blocks access to those flights by zeroing out the inventory in D booking class, which is the one required for round-the-world tickets.
It’s no secret that Singapore thinks the current round-the-world fares are too low. There are suspicions that it’s one of the driving forces behind the drastic increases in those prices in recent years, although there is no way to know this for a fact, because the Star Alliance uses a blind process based on input from its members to determine the fares.
Even more maddeningly for customers, Singapore bans members of the frequent-flier programs of its partners in the Star Alliance, such as Lufthansa, Air Canada or United Airlines, from using miles on flights with the “new” business-class seats. While the seats are the most spacious in the industry, the ban makes redeeming miles to Europe and North America virtually impossible — there are only two flights with the old seats.
Relations between Singapore and some of its Star partners — especially United — have long been sour, mainly because Singapore thinks it’s superior and doesn’t hide it. I’ve always been amazed that Singapore doesn’t code-share any of United’s flights, but it does code-sharing with US Airways.
There have been rumors that Singapore wants to leave the alliance, but so far they are just rumors.
Related stories:
Round-the-world fare mysteries revealed
What to do with empty premium seats?
Airlines require credit cards at check-in
Airlines want budget, premium fliers
Continue reading about Singapore Airlines’ maddening perfection
Just as many loyal United Airlines customers hoped that its expected merger with Continental Airlines would put an end to United’s massive blocking of “award” seats made available for mileage redemption by its partners in the global Star Alliance, the carrier made a government filing that raised new questions about its filtering policy.
With all the complex issues United and Continental have to resolve before completing their merger, which would create the world’s largest airline, the “award” blocking is hardly a top agenda item. In fact, I’d be surprised if it has come up at all in their negotiations so far.
However, it’s an important matter for many elite members of United’s Mileage Plus program, as shown by the overwhelming response to my original column exposing the previously secret practice in September 2008. A thread on FlyerTalk.com, the largest online travel community, that was started at the time has had more than 100,000 views and over 2,000 responses to date…
Continue reading about United’s award blocking an issue in Continental merger
Having covered American diplomacy for a decade now, I’ve received many “diplomatic” answers to my questions — but none more so than “Yes, but not really.” I was reminded of it by the recently negotiated Open Skies aviation agreement between the United States and Japan.
The idea of the Open Skies accords, which Washington has with more than 90 countries, was to liberalize air travel between the signatories, allowing flights from any city in the first country to any city in the second without the previously imposed government restrictions.
However, the deal reached with Japan in December has one glaring exception — U.S. carriers can have only four pairs of takeoff and landing slots at Tokyo’s Haneda Airport, and only between 10 p.m. and 7 a.m. Even though the document hasn’t been signed yet, there are no plans to change the Haneda limits…
As Washington policymakers continue to question the value of global airline alliances, Continental Airlines has shown them a benefit they most likely never suspected: increasing the transparency of sensitive data tightly held by many carriers.
That may not have been what Continental set out to do, but it’s a positive side effect. The very day it officially joined the Star Alliance last week, it uploaded on its Web site “award” seats made available by other alliance members, which its customers can book using Continental frequent-flier miles.
It took “nine months of planning and implementation” and “involved the creation of more than 1,100 new ‘reward’ codes and all the processes to make them work,” said Continental spokeswoman Mary Clark…
United Airlines seems to be playing a dangerous game. It has implemented an “award” redemption policy that saves the carrier a lot of money but has been denounced by loyal customers as deceitful. In frustration, some of those passengers are turning their backs on United, depriving it of valuable revenue.
The customers want the airline to stop blocking “award” seats on flights operated by United’s partners in the global Star Alliance, which those carriers have made available for mileage tickets. United, however, is balking. Apparently, it saves more money by not having to pay its partners for those seats than it loses by driving some passengers away.
It’s likely to continue to balk until the balance shifts. But how long will it take? That is the question both the airline and its frequent fliers have been asking since this column exposed the previously secret practice in September…
Continue reading about United risks customer loyalty over award blocking
