Business Class
There are so many travel-industry rankings at year’s end, it’s hard to keep track. It’s even harder to figure out which — if any — of them are credible and meaningful. Looking at some of the results, one has to wonder when some of the respondents last flew on the airlines and through the airports they assessed.
Rankings are usually administered by various magazines — one exception are the new Frequent Traveler Awards. In the last several years, I’ve made it a habit to look at the Global Traveler Magazine‘s so-called Tested Awards, most of which make sense. However, as I was reading this year’s results during a flight last week, I couldn’t help but gasp in astonishment at some of the results.
Many of the categories are certainly subjective, and different people’s experiences could easily be different. For example, the in-flight service on the same airline could vary depending on the cabin crew — or even your particular flight attendant.
Still, Lufthansa’s second place for best First Class is surprising. For comparison, Emirates is fifth, Korean Air sixth, and Singapore Airlines eighth. Seriously? Lufthansa is a great airline and it deserves to be in the top 10 — it came out fifth overall in the “Best Airline in the World” category.
But anyone who has flown in Lufthansa First Class in the last couple of years knows that its hard product lags behind most of its competitors. The most glaring example of that is the tiny TV screen. On the carrier’s Boeing 747 aircraft, First Class is on the upper deck, with 16 seats in a 2-2 configuration, which is the standard for Business Class on most other airlines operating the same aircraft type.
To its credit, Lufthansa has recognized the limits of its product and has undertaken steps to improve it. The above-mentioned 2-2 configuration is about to change to 1-1, which will no doubt disappoint some fliers because it will reduce the number of First Class seats by half, but eight seats is the industry standard and makes a lot of sense.
Lufthansa has finally come out with a new First Class seat on its Airbus 380 planes. Could it be that Global Traveler readers were evaluating those seats? No, because surveys were collected between January and August, and the first Airbus 380 didn’t enter service until late August.
There is one First Class feature on Lufthansa that beats all other airlines to the punch: its First Class Terminal in Frankfurt. But it’s used almost exclusively by Frankfurt-originating passengers, so it’s unlikely its weight in assessing the overall product was predominant for all survey respondents.
Lufthansa was also ranked fifth for best Business Class. Again, if you’ve had a chance to compare its hard product with other Business cabins, you’d probably disagree. One could argue that Lufthansa’s service is better than that of United Airlines, but United’s truly flat seats are among the best in the industry. Lufthansa made the short-sighted decision to install the old Business seats on the Airbus 380, but later announced it would roll out a new hard product next year.
United is the only U.S. carrier in the top 10 of any of the leading overall global categories, taking 10th place for best Business Class and best Business seat design, and fourth place for best First Class design. Its “new” hard product, which was first introduced three years ago, has so far been installed on less than 60 percent of its long-haul fleet.
Deservedly, Lufthansa is missing from the top 10 in any of the best-seat categories. But another perplexing presence in the best Business seat category — ahead of United — is South Korea’s Asiana Airlines. Not only are its current seats not truly flat, but they are less comfortable than comparable products on other carriers, such as Thai Airways. Asiana’s service is, of course, superb, but this is strictly a seat-related category.
In the best global airport category, another surprising result: in third place, Amsterdam has beat out Hong Kong and Munich. In North America, Atlanta came out ahead of San Francisco. Really?
Oh, and did you know that Delta Airlines has the best airport lounges in the world? That’s right, and Lufthansa and Singapore Airlines have been shut out of the top 10 completely. If that’s not madness, I don’t know what is.
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It’s one of the unavoidable realities of airline customer service that three agents will often give you three different answers to the same question. But I recently discovered a more rare phenomenon: Dozens of agents consistently doing something the wrong way. Was it lack of knowledge or deliberately ignoring the rules?
Before I continue, let me say that there are numerous superb airline agents to whom I’m grateful for unknowingly teaching me the ropes of the complex air travel system for years by satisfying my insatiable curiosity. I’ve also praised U.S. agents for handling rebooking during irregular operations better than their colleagues at foreign airlines.
As with any profession or company, all agents undergo various levels of training and professional development. It’s only human that they don’t remember everything they are taught, as long as they know where to find the answer when they need it. It’s also natural that different agents remember certain parts of the material better than others.
However, the examples of agents convinced they have the right answer when they don’t — and not bothering to check it — are more than I care to count. One of the most common is not knowing the rules of airport business lounge access, and turning away customers who have every right to be there. That happened to me last month in Phoenix, where an agent called a supervisor who agreed with her. Of course, I asked to speak with the supervisor, and when he arrived, all he had to do was read the rules taped on the agent’s desk — then he told me I was right.
Now that I know the system inside out and teach seminars about it — I’ve been told by reservations supervisors that I know much more than most of their agents — I’ve learned how to straighten out an ignorant agent politely and as patiently as time allows. Sometimes, if they are stubborn and I know they are wrong, I resort to one of my cardinal rules: Hang up and call again.
But it turns out there was something even I wasn’t aware of — because no agent I’ve dealt with has ever done it correctly.
In April, I wrote about the numerous airline schedule changes that significantly affect customers’ travel plans and waste them — as well as airline employees — considerable amount of time. One of the issues when a flight is taken off the schedule or you misconnect is what happens to your upgrade.
As regular readers of this column know, I mostly fly on United Airlines, because I’ve had top elite status (1K) for a decade. This year alone, I’ve had dozens of serious schedule changes that have necessitated rebooking and rerouting. If an upgrade has been previously confirmed, the United system automatically rebooks you in the upgraded class — the codes are NF for First Class and NC for Business — even if there is no upgrade space on your new flight.
This is all done by a computer, without human intervention. Very often, however, I don’t like the new routing the system has suggested, so I call reservations to get booked on more sensible flights. For years, agents have said, “We can put you on that flight, but you’d be waitlisted for the upgrade.” Not one, including supervisors, has ever offered to open up an upgrade seat, even when the cabin was completely empty.
Last week, I happened to look at the so-called Rule 260, which governs schedule changes, for a different purpose. I was surprised to read the following under “Protection guidelines” (SD refers to service director, the first supervisory level):
UPGRADED PSGRS AFFECTED BY A SCHEDULE CHANGE SHOULD BE PROTECTED IN THE UPGRADED CLASS IF AVAILABLE.
IF NF/NC IS NOT AVAILABLE — PROTECT CUSTOMER IN F/C IF AVAILABLE AND CONTACT SD FOR CONVERSION.
So as long as the airline is still selling revenue seats in the premium cabin, you are entitled to your upgrade, even if upgrade space is currently not available. In essence, a seat should be opened up for you, provided you had a confirmed upgrade on your original flight that was affected by the schedule change.
When I saw this rule, I called United to clear a waitlist I’d been put on after a schedule change a week earlier. The agent sounded unaware of the rule, but he found it on his computer, booked an F seat and called a service director to convert it to NF, as instructed in Rule 260.
Is it possible that no agent knew about this? Could it be that their training doesn’t cover this particular detail? If it does, are they told not to offer such protection to customers proactively?
When I asked those questions, I was told that agents should know the rule — and that a message was sent to the service director who had waitlisted me the week before to make sure she knows the right procedure.
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One of the questions I’ve been asked most frequently in the last decade is whether I’ve earned any frequent-flier miles from my nearly 200 flights with four U.S. secretaries of state. Sadly, the answer is no — and what makes it even sadder is that my press colleagues accompanying the president do get miles and even elite status.
I’ve known many journalists over the years who were top elites purely as a result of White House travel. Some of them didn’t really use their elite benefits because of their very limited commercial flying. There were also a few who didn’t even know they had the coveted status.
So why the differentiation? The above photo will help explain things. I snapped it while waiting for Secretary of State Hillary Clinton in Beijing a year ago — we flew to Afghanistan that day.
Clinton’s plane is the one of the right — as I wrote last year, it’s the Air Force version of the Boeing 757, also known as C-32. Air Force One — the Boeing 747 on the left — was waiting for President Obama and later took him to Seoul.
The State Department traveling press corps — about a dozen on average — flies on the secretary’s aircraft. Air Force One, however, has enough seats only for a pool of 12, and usually more than 100 reporters go on a foreign presidential trip. There is a rotation for the pool seats on every flight, but most of the time reporters fly on a so-called press plane chartered by the White House, usually from United Airlines.
What you don’t see on the above photo is that, across from the two Air Force planes, to the left of the traffic lane, there was a parked United aircraft, which was of course the press charter.
Everyone on that plane earned United miles, and many of those traveling with the president regularly have 1K status — United’s highest published elite level, requiring 100,000 flown miles per calendar year. Moreover, fliers get first-class mileage credit, which means 150 percent elite-qualifying miles.
Before every trip, different airlines bid for the charter contract, and the White House travel office and the White House Correspondents Association choose the offer they deem best. Although most of the time they select United, for Obama’s trip to Asia last week the winner was Delta Airlines.
The trip took travelers around the world — they flew over the Atlantic en route to India, then went to Indonesia, South Korea and Japan, before returning to Washington via the Pacific. According to the Great Circle Mapper, that’s about 22,000 miles. Delta spokesman Anthony Black declined to say whether the fliers will earn mileage, citing “customer privacy.”
I admit I’ve been a little jealous about all the “missed” miles over the years — almost half a million — but I never wanted to cover the White House because of the domestic politics involved in that beat.
I found another way to earn miles from official trips. After flying almost 100,000 miles with Colin Powell in 2003, I’d had it with non-mileage-earning flights. I still needed to re-qualify for 1K. The following year, I decided that I’d go on the secretary’s plane but would drop off at the last stop and come home commercially. Now I’ve been 1K for a decade.
Some of you might think I was crazy to give up a seat on the secretary’s plane and a hassle-free journey, not having to worry about passport control, customs and sometimes even security screening.
But I thought about it in a different way. I was paying half the price the State Department would charge me — yet, I was getting much better seats as a result of business-class upgrades, mileage credit and better food — yes, even on United.
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There are many things about today’s air travel system that annoy the most patient people — passengers and airline employees alike. It’s easy to encounter rudeness on both sides. I’ve learned to block out most of the noise and avoid hassle or stress, but I realized during a trip this week that I have my own pet peeves list.
1. Passengers demanding upgrades from gate agents, because they are on a “full fare” or have elite status — except that their ticket’s booking class is nowhere near Y or B, and they have the lowest status level.
2. Airport lounge gatekeepers wrongly denying you access and insisting they are correct when you confront them with the actual rules. Worse yet, they find a supervisor who agrees with them — as if repeating a mistake twice makes it right.
3. Passengers trying to hide a bag they put on the floor of an exit row, not to be seen by the flight attendant who warned them that luggage is not allowed there.
4. Flight attendants holding your glass with their fingers on the rim — I don’t fancy putting my lips there, especially after I’ve seen the attendant running those fingers through her hair.
5. Passengers trying to talk to you when you are making it clear you’d rather be left alone.
6. Airline agents making up rules.
7. Passengers blaming the airline for ruining their trip, when whatever happened to them could have been avoided only if they had been better educated about the basic rules of airfares and tickets.
8. Flight attendants showing how much they dislike their job.
9. Passengers treating flight attendants like servants.
10. Passengers going to the lavatory without their shoes on — or without in-flight footwear provided by the airline in first and business class.
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Why have corporate travel managers become so prone to inertia and averse to innovation in recent years? Why are numerous companies spending millions of dollars more on travel than necessary? Is it time for the travel manager’s job description to change?
I’ve been trying to find answers to these questions since I dedicated myself to travel education and training this summer, through my “On the Fly” Seminars and the Kralev International advisory services.
But it was a post by Scott Gillespie, who writes a blog on procurement and corporate travel management, that prompted me to air my thoughts in public. Although my arguments aren’t quite what he had in mind, I was happy to see that others share my concerns about corporate complacency.
Why do I feel qualified to pass judgment? Because I almost always pay the lowest coach fares, but I haven’t sat in coach since 2002 — and I’ve flown nearly 2 million miles and visited 38 states and 82 countries. And because this year, I’ve flown 100,000 revenue miles, for which I paid a grand total of $747. I’ve never admitted this publicly before, although friends have repeatedly urged me to use it as a selling point — I just didn’t think anyone would believe it. That’s why I’m writing a book, so I can explain it.
I’ve been shocked by how many companies still rely on large travel agencies without almost any meaningful supervision. I’m not suggesting that they stop using travel agents, because this may be the only way to handle high volume. The problem is that, in many cases, they are not getting the cheapest available tickets — but they don’t know it.
Why does that happen? One reason is that many travel agencies have lucrative contracts with certain airlines that encourage them to send more business their way. If your agency receives its biggest commission from American Airlines, it will likely book you on American even if United Airlines has a lower fare. Did the agency disclose any of this before you signed a contract?
The other reason is much less obvious, but hopefully this column will change that. While technology and automation are enormously useful and efficient, they discourage us from using our brains. Automation is no doubt vital for the travel-booking process, but the extent to which travel agents rely on computers to tell them what to do is stunning — and it costs your company a lot of money.
Let me give you an example. Last year, my former managing editor at the Washington Times had to go to Mongolia at a week’s notice and asked if I could find an affordable business-class fare. The cheapest ticket from Washington to Ulan Bator we could find — both from a travel agent and online booking engines — was about $8,700, which was out of the question.
So I started thinking outside the box and decided to try splitting the fare — if I could get a much lower business-class fare to a northeastern Asian city where one would connect on the way to Ulan Bator, I’d book the short haul in coach. Sure enough, I found a $3,250 business-class ticket to Beijing on Air Canada, and coach on to Ulan Bator on Air China for about $550. Both carriers are members of the global Star Alliance.
While any company most likely would have paid $8,700, I saved almost $5,000 — and it took me 15 minutes to do it. When was the last time your travel agent did that? I’m not suggesting that splitting the fare makes sense every time, but there are other creative — and legitimate — ways to save money that computers are not yet fully capable of mastering.
There are also things you can do to help your travel agency save you money. One of the services I offer is strategic travel planning. What does that mean? If you have more than one trip coming up, why not plan them at the same time? You don’t have to take them together — in fact, they can be months apart.
Several months ago, I had a client in Washington who wanted to go to Paris in the spring and to Buenos Aires in the fall. I knew that coach fares from Europe to South America are generally lower than fares from North America, so I suggested an unconventional way of booking two tickets simultaneously — one originating in Washington and the other one in Paris — and the savings exceeded $800. I won’t bore you with further details here, but send me a message if you’d like to know more.
How do you think most travel managers respond when I offer to train them and anyone in their company who might book travel directly? Some say their travel agency already takes care of all their needs and there is no reason to rock the boat. Others are unhappy with the travel agency, but they don’t have money to invest in learning how to save much more money. Yet others don’t seem to understand what exactly I can do for them.
Last week, a friend in Phoenix recommended my services to his company’s travel manager. The response was that, “due to budget cuts to travel budgets and their departmental budget, they felt that they could not justify the expenditure right now.” No comment.
In June, a business-development specialist from a Washington law firm took one of my seminars and saved $500 on her first ticket, so she recommended to the firm that I train their executive assistants who book travel for the attorneys. Management, however, saw things differently. “We have an agreement with American Express, so bringing you in would conflict,” they said.
I asked how exactly that would represent a conflict, since I wasn’t offering to book tickets for them, but I never received a response.
Nor did I hear back from the Association of Corporate Travel Executives, having contacted Megan Costello, then-acting executive director, Kate Farrell, senior director for global education, and Amber Kelleher, director for global education, three months ago. I suppose they have better things to do than listen to new ideas that can actually benefit their members.
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