Does badmouthing airlines help anyone?

Airlines are consistently among the most criticized companies by both the public and the media. While much of the criticism is deserved, does some of it amount to nothing more than badmouthing that helps no one? Isn’t it time for fliers to learn the air travel system’s ins and outs, and not blame the airlines for all their ills on the road?

In this column, I’ve denounced certain airline practices, such as the fictitious “direct” flights that are simply two flights with the same number but nothing else in common. There is no question the industry has made the system very complex, mostly for financial reasons, and it’s profiting from customers’ lack of knowledge. However, the system is what it is, and there isn’t much we can do to change it to our liking…

Finnair tries creative customer feedback

U.S. carriers have made major progress in listening to direct customer feedback in recent years, while foreign airlines have been less aggressive in pursuing new creative approaches. Finnair, however, is trying to change that. It’s looking for “quality hunters” — fliers who will spend two months on flights around the world and report their findings.

Product-testing and sampling is certainly not a new concept, but the scale on which Finland’s largest carrier plans to implement the program is rare — as is the public way it has chosen to recruit the four travelers it needs. Finnair, which is a member of the Oneworld alliance, calls them “independent advisers, whose task is to travel to various destinations in Europe, Asia and the U.S. to investigate the elements that determine quality in travel”…