Customers
What makes a hotel loyalty program most competitive? Is it the elite benefits it grants its best customers or the variety of options it offers for redeeming earned points? Does it matter who’s asking: a program executive or a traveler?
It turns out, it does. As a customer, if I decide to be loyal to a hotel chain, the first thing I do is look up the requirements for achieving top elite status, and then the benefits that status would give me. Only after that do I consider the value of the program’s points.
However, Steven S. Sickel, senior vice president for distribution and relationship marketing at the InterContinental Hotels Group, who oversees the chain’s loyalty scheme, Priority Club, has a different perspective. The group also includes the Holiday Inn, Crown Plaza and Staybridge Suites brands…
Continue reading about Hotels offer flexibility to earn loyalty
Airlines are among the few businesses that sometimes want customers to pay for their mistakes. Every once in a while, a carrier cancels issued tickets after it deems its own published fare was an “error.” The Department of Transportation tried to teach such companies a lesson last week — sort of.
Both U.S. and foreign airlines have filed mistake fares in recent years, as has been reported in this column. Some of the airlines, such as United Airlines and Alitalia, have honored purchased tickets, but others, such as Swiss International Airlines, have not.
The DOT’s Wednesday ruling was directed at British Airways. Last month, it published an unusually low fare from the United States to India. The base was $40 round trip, though British doesn’t include its $370 fuel surcharge in that amount and, unlike most airlines, passes it on as a “tax” rather than as part of the ticket price…
If you thought complaints about a policy of your preferred airline would fall on deaf ears, last week proved you wrong. As travel companies struggle to survive the economic crisis, they are increasingly listening to their most loyal customers.
As I reported in this column, United Airlines announced last month that it soon would end advance domestic upgrades, which could be confirmed using electronic certificates top elite travelers get if they fly at least 10,000 miles per quarter.
Though United tried to mask that huge loss for its best customers with the promise of automatic “free upgrades” if space in first or business class is still available a couple of days before a flight, the outcry against the new policy was overwhelming…
It finally happened. It took me more than 400 flights on United Airlines, but last week I met the legendary “Captain Denny” — or Dennis J. Flanagan, to be proper. If he was ever your pilot, you most likely still remember the experience.
I had heard a lot about Mr. Flanagan’s rarely attentive customer-service approach from fellow travelers, and even spoken with him on the phone with the intention of writing about him, but not having met him in person always stopped me. Now I have no more excuses.
Our encounter wasn’t planned. As I boarded a plane in Phoenix, I saw a pilot greeting passengers at the door and handing out small information cards about the Boeing 757 he was about to fly. I had no idea what Mr. Flanagan looked like, but I immediately thought it might be him. A minute later, the purser confirmed my suspicion…
Elite members of Hilton HHonors, the hotel chain’s loyalty scheme, have been puzzled for years by its sliding competitiveness. Now the company’s management has stunned them by devaluing the program even more at a time when the industry desperately needs frequent travelers.
Beginning in January, you will need about 25 percent more points on average to book a free night at a Hilton chain hotel, including Conrad, Doubletree and Embassy Suites. That is the combined effect of increased redemption requirements and raised “award” categories of many properties.
I’ve been trying to find a reasonable explanation for that move, both from the company and some of its elite Diamond members, since the changes were announced somewhat quietly late last month. I’m still searching for it…
