Finnair tries creative customer feedback

U.S. carriers have made major progress in listening to direct customer feedback in recent years, while foreign airlines have been less aggressive in pursuing new creative approaches. Finnair, however, is trying to change that. It’s looking for “quality hunters” — fliers who will spend two months on flights around the world and report their findings.

Product-testing and sampling is certainly not a new concept, but the scale on which Finland’s largest carrier plans to implement the program is rare — as is the public way it has chosen to recruit the four travelers it needs. Finnair, which is a member of the Oneworld alliance, calls them “independent advisers, whose task is to travel to various destinations in Europe, Asia and the U.S. to investigate the elements that determine quality in travel”…

Being airline elite can be simple

Many of you must already hate me — not me personally, but people like me, known as “elite” passengers.

Remember that time you were on standby for hours, then suddenly a guy walked over to the gate, asked the agent if he could get on what you hoped would be your flight, because he didn’t want to wait another hour for his original flight? A minute later, he walked away with a boarding pass in hand, and there was no seat for you on the plane. It wasn’t me, but it could have been. Elite passengers can be added to a waiting list minutes before a flight and go right to the top. The highest-level elites — and their travel companions — are exempt from all sorts of fees…