Hilton or Starwood? Not even a close call

How do you decide which hotel to choose in the city you are visiting if you want to redeem your points for a free night? I had to make that decision this month, and unlike in many similar situations, it wasn’t even a close call.

I usually start with the chains where I have top elite status — Hilton HHonors and Starwood. Hilton’s Diamond benefits are inferior to Starwood’s Platinum perks — Hilton doesn’t give you suite upgrades and free Internet. The only advantage with Hilton is that award stays count toward elite status, which is rather significant in my book…

Hilton, InterContinental cross swords

Fierce competition in the hospitality business is nothing new, but last week one of the world’s largest hotel companies took the game to a new level with a bold move aimed at enticing customers of a major competitor.

The InterContinental Hotels Group took advantage of many frequent travelers’ anger with Hilton Worldwide for devaluing its loyalty program, HHonors, last month and offered them bonus points if they also have an account with InterContinental’s scheme, Priority Club. As I reported in November, Hilton decided to increase the number of points required for “award” stays at many of its hotels…

Hilton devalues its loyalty program

Elite members of Hilton HHonors, the hotel chain’s loyalty scheme, have been puzzled for years by its sliding competitiveness. Now the company’s management has stunned them by devaluing the program even more at a time when the industry desperately needs frequent travelers.

Beginning in January, you will need about 25 percent more points on average to book a free night at a Hilton chain hotel, including Conrad, Doubletree and Embassy Suites. That is the combined effect of increased redemption requirements and raised “award” categories of many properties…