Finnair tries creative customer feedback

U.S. carriers have made major progress in listening to direct customer feedback in recent years, while foreign airlines have been less aggressive in pursuing new creative approaches. Finnair, however, is trying to change that. It’s looking for “quality hunters” — fliers who will spend two months on flights around the world and report their findings.

Product-testing and sampling is certainly not a new concept, but the scale on which Finland’s largest carrier plans to implement the program is rare — as is the public way it has chosen to recruit the four travelers it needs. Finnair, which is a member of the Oneworld alliance, calls them “independent advisers, whose task is to travel to various destinations in Europe, Asia and the U.S. to investigate the elements that determine quality in travel”…

Keeping track of your trips

How many miles have you flown over the years and how many hours have you spent in the air? What is your most-traveled route? How many times have you circled the Earth or flown the distance to the moon?

Flying today may not be as much fun as it used to be, but many travelers still find it fun to keep track of their flight history. Having such a log can also be practical, in case you need to remember when you were in a certain country, for example. For years, my main frequent-flier account was my only reference to past trips. Airline alliances make it possible to post flights on several carriers to the same account, and being loyal to one alliance pays off in terms of achieving elite status…