Frequent-flier Miles
In my 18 years in journalism, I always believed that the media’s role is to inform, entertain and educate. These days, the education part seems to be missing in many cases, and one area where that’s quite evident is air travel. With the airline system being so complex and frustrating, should the media be more helpful in guiding travelers through the maze?
I asked myself that question as I was preparing for an interview about my book, “Decoding Air Travel,” on NPR’s Weekend Edition last week. The overwhelming positive response to the interview and the sales numbers — more than 500 books sold in two days — show that the public badly needs help in navigating the airline universe.
But does the media have a responsibility to provide such help? When it reported recently that a frequent flier had flown 10 million miles on United Airlines, should it have used the opportunity — or news peg, as we call it — to tell readers or viewers how they can achieve elite status and accumulate a lot of miles? When it covers various problems passengers experience during a trip, should it offer advice on how to avoid those problems?
That was exactly my intention when I began writing my “On the Fly” Column in the Washington Times three years ago. The newspaper format required me to cover news at times — and not quite “news you can use” — but I did my best to produce columns that educated travelers, based mostly on my own experience and the extensive knowledge I’d acquired while flying around the world for a decade.
I also started paying more attention to other travel writers, which I hadn’t done before because my primary job was covering diplomacy and foreign affairs. I was astonished how little many writers knew about the airline system — and even more astonished that they didn’t realize it.
I later learned that the main reason for that is their limited experience as normal travelers — people like you and me who travel for work or leisure. Those writers get lots of free trips from the industry, and many call in favors during personal travel as well. Most of them have never had top-tier elite status, haven’t had to strategize how to get upgrades or figure out how airfares work.
I keep reading stories that don’t make a difference between nonstop and direct flights, as well as statements that a certain airline will begin to fly to a new destination when it has simply signed a code-sharing agreement with another carrier to put its own number on already existing flights.
The airline system is dysfunctional enough for the media to be adding to the confusion and just entertain the public instead of educating it.
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Continue reading about Is media coverage of air travel helpful?
Delta Airlines has cemented its status as the network U.S. carrier with the worst frequent-flier program, further devaluing its long-cheapened SkyMiles. The leadership of the program or the airline — or perhaps both — doesn’t seem to understand what the loyalty business in 2011 is about. It may be time for a new team at the top.
For more than a year, Delta failed to publish an award redemption chart for most of the world, resulting in lack of transparency about how many miles were really needed for an award ticket.
When it finally unveiled a chart this week, the mileage rates on many routes were increased significantly. Many loyal SkyMiles members felt cheated and disrespected, calling Delta’s move a “stunt” in comments posted on FlyerTalk, the largest online travel community.
If you wondered why Delta announced last week the elimination of miles’ expiration, my guess is that it tried to soften the blow of what was coming — and to claim that it cares about its customers. In reality, almost everything SkyMiles has done in recent years has been decidedly customer-unfriendly. I’m not an active SkyMiles member and have no dog in this flight, but I’ve been appalled enough to write about it.
In comparison to its two largest competitors, American and United, Delta’s upgrade and award policies are the most restrictive and inflexible. Its system-wide upgrade certificates are only valid on tickets booked in Y, B and M class, and are not transferable. American’s upgrades can be used on just about any fare and gifted to other people. United’s certificates exclude only the lowest booking classes and can also be transferred.
In 2008, Delta devalued its miles by adding a third award tier, in an attempt to mask its very poor award availability at the lowest level. A year later, it devalued its elite status when it introduced a fourth tier, Diamond, on top of Silver, Gold and Platinum. If that’s not bad enough, Delta also charges some fees that are hard to justify, such as $50 for booking an award originating outside the United States.
The main reason frequent-flier programs exist is not to make customers happy, but to make money — and most of them do. I’ve never considered that a problem. A successful business deserves all the rewards it can get. My problem has been with the way airlines have been trying to make money through their so-called loyalty businesses. For decades, they have had an utterly peculiar philosophy, which can be best described at a “screw the customer” approach, which I explain with a misguided view of what the loyalty business is about.
Fortunately, a few airline executives recently saw the light, and things are starting to change. I’ve written several times about what Graham Atkinson did when he was president of United Mileage Plus for less than two years, beginning in the fall of 2008. He understood the essence of customer loyalty and showed that what’s good for the company doesn’t necessarily have to be bad for customers. While he wasn’t able to end StarNet blocking, he actually listened to customers and reversed decisions based on their feedback.
American’s AAdvantage program also has progressive leadership that rewards top fliers appropriately and has tried to make it easier for members to use their miles. There is still a lot to be desired, but it’s on the right track.
Delta, on the other hand, has been stuck in the 20th century. It seems it’s working hard to perfect the “screw the customer” approach.
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One of the questions I’ve been asked most frequently in the last decade is whether I’ve earned any frequent-flier miles from my nearly 200 flights with four U.S. secretaries of state. Sadly, the answer is no — and what makes it even sadder is that my press colleagues accompanying the president do get miles and even elite status.
I’ve known many journalists over the years who were top elites purely as a result of White House travel. Some of them didn’t really use their elite benefits because of their very limited commercial flying. There were also a few who didn’t even know they had the coveted status.
So why the differentiation? The above photo will help explain things. I snapped it while waiting for Secretary of State Hillary Clinton in Beijing a year ago — we flew to Afghanistan that day.
Clinton’s plane is the one of the right — as I wrote last year, it’s the Air Force version of the Boeing 757, also known as C-32. Air Force One — the Boeing 747 on the left — was waiting for President Obama and later took him to Seoul.
The State Department traveling press corps — about a dozen on average — flies on the secretary’s aircraft. Air Force One, however, has enough seats only for a pool of 12, and usually more than 100 reporters go on a foreign presidential trip. There is a rotation for the pool seats on every flight, but most of the time reporters fly on a so-called press plane chartered by the White House, usually from United Airlines.
What you don’t see on the above photo is that, across from the two Air Force planes, to the left of the traffic lane, there was a parked United aircraft, which was of course the press charter.
Everyone on that plane earned United miles, and many of those traveling with the president regularly have 1K status — United’s highest published elite level, requiring 100,000 flown miles per calendar year. Moreover, fliers get first-class mileage credit, which means 150 percent elite-qualifying miles.
Before every trip, different airlines bid for the charter contract, and the White House travel office and the White House Correspondents Association choose the offer they deem best. Although most of the time they select United, for Obama’s trip to Asia last week the winner was Delta Airlines.
The trip took travelers around the world — they flew over the Atlantic en route to India, then went to Indonesia, South Korea and Japan, before returning to Washington via the Pacific. According to the Great Circle Mapper, that’s about 22,000 miles. Delta spokesman Anthony Black declined to say whether the fliers will earn mileage, citing “customer privacy.”
I admit I’ve been a little jealous about all the “missed” miles over the years — almost half a million — but I never wanted to cover the White House because of the domestic politics involved in that beat.
I found another way to earn miles from official trips. After flying almost 100,000 miles with Colin Powell in 2003, I’d had it with non-mileage-earning flights. I still needed to re-qualify for 1K. The following year, I decided that I’d go on the secretary’s plane but would drop off at the last stop and come home commercially. Now I’ve been 1K for a decade.
Some of you might think I was crazy to give up a seat on the secretary’s plane and a hassle-free journey, not having to worry about passport control, customs and sometimes even security screening.
But I thought about it in a different way. I was paying half the price the State Department would charge me — yet, I was getting much better seats as a result of business-class upgrades, mileage credit and better food — yes, even on United.
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United Airlines fulfilled its promise this week by finally allowing one-way mileage awards on its partners in the global Star Alliance. More importantly, it showed that its Mileage Plus program is truly an industry leader — it didn’t follow American Airlines in taking away stopovers on award tickets, which will save travelers many frequent-flier miles.
Mileage Plus has become one of the most customer-friendly loyalty programs in the world. As odd as it sounds, offering one-way awards is a rather progressive step, given how rare it is in the industry — for no good reason. United has been offering one-way awards on its own flights since February.
Stopovers on international awards are incredibly useful — they are usually not permitted on domestic tickets. I don’t use them all the time, but I do often enough to mourn their loss on United. They are partly responsible for my visits to 82 countries.
When American banned stopovers last year, its justification was that the introduction of one-way awards eliminated the need for stopovers — one can now visit two cities or countries by booking three one-way segments. The problem for customers was that such an award now costs many more miles.
It would have been easy for United to copy American’s move. After all, taking stopovers away would have taken more miles off its books and decrease its liabilities. United has historically matched various practices initiated by its arch rival, but this time it made its own decision. Mileage Plus members should be grateful — preserving stopovers will save them tens of thousands of miles per trip.
I must admit, I was a bit confused about the stopover policy, and an earlier version of this column said United was doing away with them. I was misled by a reservations agent last weekend, and by a sentence on United’s website, saying “That means no stopovers.” It appears that only applies to one-way awards.
I received a comment from a reader who had seen a thread about the column on FlyerTalk.com, which prompted me to speak with a supervisor at Mileage Plus. He checked his resources and assured me that stopover are still permitted on round trips.
I’ve been praising Mileage Plus repeatedly since Graham Atkinson became president two years ago. In February, I wrote about all the right things Atkinson did — one negative thing he couldn’t change was the infamous StarNet award blocking. At the time, he told me that no decision had been made about stopovers.
Atkinson left United in September, as part of the management changes resulting from the merger with Continental, but I’m glad to see that his approach to customer loyalty lives on.
By the way, don’t forget the 24-hour international connection rule, which lets us do a mini-stop en route, so look for those day-long layovers if you want to sample a new country on the cheap.
Continue reading about United keeps free stopovers on awards
Do you sometimes prefer making a connection or two instead of taking a nonstop flight, either to save money or rack up more frequent-flier miles? You might have to change your ways. Domestic U.S. transfers are now allowed much less frequently than before, and making connections on flights between an airline’s hubs is almost impossible.
No big deal, you might say. Wouldn’t any reasonable person choose a nonstop any time? Not necessarily. Different travelers have different priorities — some would rather save time, others money. But the best thing about the previous practice was that passengers had options. Now, that’s no longer the case.
Until June, you could make four transfers each way between Washington and Los Angeles on United Airlines — both cities are United hubs. Since then, the lowest fares have said this in the legal routing rules:
TRAVEL MUST BE NONSTOP
It’s not until fares of just under $700 round trip that the routing gets a bit more liberal — but it allows only one connection and only at a hub airport. Here is how this looks in the United tariff:
WAS-CHI/DEN/LAX/SFO-LAX
The slash indicates that you must choose among Chicago, Denver and San Francisco, but you can’t go through two of them — you would have been able to do so had there been a hyphen between them.
How does this affect you? As of this morning, the lowest published United fare between Washington and Los Angeles is $119 each way and books in L class — but it’s only valid on nonstop flights. What if none of the nonstops on the day you need to fly has available L seats? Then you will have to buy up to S booking class — the next lowest currently published — or whatever seat is available. There may be L availability on a connection through Denver, but it wouldn’t qualify for the L fare because it’s not nonstop. The bottom line is, the routing restriction will cost you at least $100 more.
United was actually the last of the major carriers to clamp down on routing rules, and many mileage runners — people who fly just to accumulate miles — had lots of fun for a long time. It still has one of the more liberal rules — except between hubs. American Airlines and US Airways follow the same policy. American requires a nonstop between Dallas and Miami, and US Airways between Philadelphia and Phoenix.
Delta Airlines is one of the strictest. For example, discounted fares between Atlanta, its main hub, and most major cities require a nonstop, even if that city is not a hub, such as San Diego and Las Vegas. A fair comparison would be the United routing between Washington and Las Vegas, which is much more generous:
WAS-SFO/LAX/DEN/CHI/WAS/EWR/HOU/CLE/PHL/CLT/PHX-LAS
This is actually a typical United routing. You can transfer only once at a hub, but it doesn’t necessarily have to be a United hub — Continental and US Airways hubs are also allowed, because United code-shares a huge number of their flights. Of course, current Continental hubs will become United hubs once their merger is complete.
Delta is so strict, in fact, that sometimes it requires a nonstop when neither of the two cities is a hub — for example, between Washington and Los Angeles. The curious part is that Delta doesn’t fly nonstop between those cities, but it code-shares the only daily Alaska Airlines flight from Washington National. So the only way to get a decent fare is to book that one flight at 9:15 a.m. If you can’t, you have to pony up.
To be fair, Delta allows both nonstops and “direct” flights, and when the other carriers say nonstop, they do mean nonstop. “Direct” flights are those fictitious flights I wrote about last month, which have nothing in common except for their number — most of them are operated on different planes and require changing gates and sometimes even terminals.
In addition, Delta is not always as draconian as in the Washington-Los Angeles case. Here is the routing between non-hubs Chicago and Los Angeles:
CHI-SLC/MSP/DTT/CVG/MEM/ATL/LAX/IND/DEN/SFO/LAS/PHX-LAX
The smaller the city, the more liberal the routing — although some bigger places seem to fall through the cracks, probably not for too long. Here is the United routing from Washington to Houston.
WAS-ATL/CLE/DTT/DAY/CMH/IND/RDU-CHI-HOU
WAS-ROC-BUF-CHI-HOU
WAS-ABE/HAR/ROA/SDF/RIC/CAK/CRW/ORF-CHI-HOU
WAS-NYC/EWR-ATL/CLE/DTT/DAY/CMH/IND/RDU-CHI-HOU
WAS-NYC/EWR-ROC-BUF-CHI-HOU
WAS-NYC/EWR-ABE/HAR/ROA/SDF/RIC/CAK/CRW/ORF-CHI-HOU
If you look closely, you will see that up to four transfers are permitted here — this many hyphens are very rare these days. I have the feeling this generosity will disappear once United and Continental start flying as one airline, for which both Washington and Houston will be hubs.
International routings are much more liberal and sometime can fill a page, but that’s a topic for another column.
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