Frequent-flier Programs
My new book, “Decoding Air Travel: A Guide to Saving on Airfare and Flying in Luxury,” which aims to help travelers master the increasingly complex and frustrating airline system and to work it to their advantage, has just been published.
The premiere is scheduled for June 29 in Washington, and my book tour begins on July 7. Some of the cities I’ll visit are Santa Fe, NM, Los Angeles, Minneapolis, New York, Salt Lake City, Phoenix, Manchester, NH, Fargo, ND, Charlotte, NC, Portland, OR, San Francisco, San Diego, Hong Kong, Singapore and Sydney.
An updated list, as well a sneak peek at the book’s content, reader comments and other educational materials, can be found on DecodingAirTravel.com, where you can also purchase a copy with a 20 percent discount. Of course, you can also buy it on Amazon, which offers free standard shipping.
“Decoding Air Travel” is the most comprehensive and insightful work to date on the intricacies of the modern air travel system from a customer perspective, and the most effective tool for making travel more affordable, convenient, comfortable and fun. It has two goals: Improving readers’ travel lives and saving them lots of money. It seeks to achieve those goals by helping them become knowledgeable, empowered and sophisticated travelers.
We are all stakeholders in the air travel system — airlines, travelers and government authorities. A more effective and less frustrating system than the one we have today would benefit us all.
Why do I care about this so much? Because I want more people to travel and see the world. I spent the last decade being around diplomats and writing about them almost every day as a newspaper correspondent. Although different countries’ national interests are the main drivers of international relations, the underlying mission of diplomacy is to make the world a better place. One way to do that is to give more ordinary people — not just diplomats — the opportunity to travel to other countries, experience different cultures and try to understand points of view they may not agree with.
Most people cite two main reasons for not traveling abroad: It’s too expensive and too much of a hassle. If only there were ways to eliminate those barriers. As it happens, there are such ways — that’s what this book is all about.
Part I, “Building Your Own Airfare,” explains in detail the fundamentals of fares and flight inventory and offers a highly effective booking process called The Kralev Method. Part II, “Creating a Seamless Journey,” will help you turn your flying into a pleasant and hassle-free experience by deftly handling any problem that may arise, including delays and cancellations. Part III, “Mastering the Frequent-Flier Game,” reveals the secrets of a modern global traveler who benefits from elite airline status, upgrades, award tickets and much more.
If you take at least two plane trips a year, this book will improve your travel life enormously.
Flying Blue, the frequent-flier program of Air France/KLM, has banned customer service agents from revealing the codes the airlines use when booking awards or upgrades. If you ask them, they will tell you it’s none of your business. Is this misplaced paranoia or do carriers have the right to keep that information secret?
For smart and sophisticated travelers, the importance of having access to raw airline data cannot be overstated. Benefiting from that access has changed my travel life — it has ensured that I always pay the lowest possible fares and fly in comfort and luxury at the same time. Booking codes, of course, use letters of the alphabet.
Earlier this month, I needed to verify the codes Air France and KLM use for awards and upgrades for my upcoming book, because Flying Blue is making some changes beginning June 1. So I called the Flying Blue North American call center outside Toronto. An agent called Henry Esteban refused to share the information, saying he and his colleagues had specifically been forbidden by management to do so.
I’d never heard such a response to the same question I’d asked so many times before at other airlines, so I requested to speak with a supervisor. Esteban resisted repeatedly, which also surprised me given my Platinum elite status, but eventually he put me through.
The supervisor, Roberto Quote, was just as vehement in his refusal to discuss booking codes. He insisted that was private company information and customers had no right to know it. If you wonder why I didn’t turn to Air France reservations agents, that was actually my first call — but they said they knew nothing about awards and upgrades and referred me to Flying Blue.
In 2009, I wrote about the challenges to airlines presented by the transparency of their data on the Internet. I also wrote specifically about the public availability of award data, which some carriers wanted to control. However, simply identifying the codes used for awards and upgrades has never been an issue — until now.
Although no carrier is legally required to disclose those codes publicly, I have a hard time understanding Flying Blue’s thinking. Does its management really believe that kind of information can be kept secret in 2011, with all the blogs out there and websites like FlyerTalk.com and Milepoint.com?
It may be time for the program to focus on more meaningful and useful subjects in the training of its customer service agents.
Continue reading about Should airline booking codes be secret?
Delta Airlines has cemented its status as the network U.S. carrier with the worst frequent-flier program, further devaluing its long-cheapened SkyMiles. The leadership of the program or the airline — or perhaps both — doesn’t seem to understand what the loyalty business in 2011 is about. It may be time for a new team at the top.
For more than a year, Delta failed to publish an award redemption chart for most of the world, resulting in lack of transparency about how many miles were really needed for an award ticket.
When it finally unveiled a chart this week, the mileage rates on many routes were increased significantly. Many loyal SkyMiles members felt cheated and disrespected, calling Delta’s move a “stunt” in comments posted on FlyerTalk, the largest online travel community.
If you wondered why Delta announced last week the elimination of miles’ expiration, my guess is that it tried to soften the blow of what was coming — and to claim that it cares about its customers. In reality, almost everything SkyMiles has done in recent years has been decidedly customer-unfriendly. I’m not an active SkyMiles member and have no dog in this flight, but I’ve been appalled enough to write about it.
In comparison to its two largest competitors, American and United, Delta’s upgrade and award policies are the most restrictive and inflexible. Its system-wide upgrade certificates are only valid on tickets booked in Y, B and M class, and are not transferable. American’s upgrades can be used on just about any fare and gifted to other people. United’s certificates exclude only the lowest booking classes and can also be transferred.
In 2008, Delta devalued its miles by adding a third award tier, in an attempt to mask its very poor award availability at the lowest level. A year later, it devalued its elite status when it introduced a fourth tier, Diamond, on top of Silver, Gold and Platinum. If that’s not bad enough, Delta also charges some fees that are hard to justify, such as $50 for booking an award originating outside the United States.
The main reason frequent-flier programs exist is not to make customers happy, but to make money — and most of them do. I’ve never considered that a problem. A successful business deserves all the rewards it can get. My problem has been with the way airlines have been trying to make money through their so-called loyalty businesses. For decades, they have had an utterly peculiar philosophy, which can be best described at a “screw the customer” approach, which I explain with a misguided view of what the loyalty business is about.
Fortunately, a few airline executives recently saw the light, and things are starting to change. I’ve written several times about what Graham Atkinson did when he was president of United Mileage Plus for less than two years, beginning in the fall of 2008. He understood the essence of customer loyalty and showed that what’s good for the company doesn’t necessarily have to be bad for customers. While he wasn’t able to end StarNet blocking, he actually listened to customers and reversed decisions based on their feedback.
American’s AAdvantage program also has progressive leadership that rewards top fliers appropriately and has tried to make it easier for members to use their miles. There is still a lot to be desired, but it’s on the right track.
Delta, on the other hand, has been stuck in the 20th century. It seems it’s working hard to perfect the “screw the customer” approach.
Related stories:
United executive breaks old barriers
US Airways hears feedback, fixes website
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United keeps free stopovers on awards
Are you tired of logging in to dozens of accounts for your airline, hotel and rental car loyalty programs? It was high time a website came along that displayed all those balances on one page, so you can see quickly when your miles expire or how many more hotel points you’ve earned since your last log-in.
Last year, I received an e-mail message from one of the founders of AwardWallet.com, suggesting I write a column about the new site. I wanted to wait until I’d tried it, and that took a while, but now that it’s been a few months since I signed up, I’m glad it came along.
The site supports hundreds of programs, including schemes for credit cards, dining and shopping, such as OpenTable, iDine and CVS’ ExtraCare, and it’s constantly adding new ones. All you need to do is provide the user name and password for each of your accounts, and the next time you log in, all your balances will be displayed on the same page.
Another page shows your upcoming trips — but you don’t need to do anything extra to create those trips. Because your AwardWallet account is already linked to all your airline and hotel programs, as soon as you book a plane ticket or make a hotel reservation, it’s automatically added to AwardWallet. The site also e-mails reminders to check in for your upcoming flight online.
There are some little quirks that can be a bit annoying, but they seem to be beyond AwardWallet’s control. For example, when a schedule change occurs for a booked itinerary and the ticket is reissued, the site creates a completely new trip but doesn’t delete the old one.
Still, the service the site provides for free is unique, useful and will make your life quite a bit easier.
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Continue reading about All your loyalty programs on one screen
Air travel is one of those topics that no radio or TV show can go wrong with — it’s certain to touch a nerve with many people and provoke numerous comments and questions. That’s what happened yesterday on NPR’s Diane Rehm Show, which I was on for the first time.
I always thought the reason to be invited would be to talk about foreign policy on the Friday news roundup, where Diane has three Washington journalists discussing issues from the passing week. That never happened, but a couple of weeks ago I suggested to one of the show’s producers that the summer is a good time for a program on travel.
The Diane Rehm Show is widely considered the best talk show on NPR, with more than 2 million listeners a week. It’s produced by WAMU, the NPR station in DC, and airs in dozens of markets across the U.S. Diane is on vacation this week, so the guest-host was Frank Sesno, a former CNN bureau chief in DC who now heads the George Washington University’s School of Media and Public Affairs.
There were two other guests except me: from Dallas, Scott McCartney, who writes “The Middle Seat” column for The Wall Street Journal, and from New York, Susan Stellin, a New York Times contributor.
You can listen to the show and read some of the comments left by listeners on its website. We actually got hundreds of comments and questions by phone, e-mail and on Facebook and Twitter.
We talked about various familiar topics, such as airline fees, seats, delays, the proposed Passengers’ Bill of Rights, re-regulation prospects and others.
Since the show’s topic was “Navigating the not-so-friendly skies,” I wanted to offer some advice on how to do that. The main point I tried to make was about the need for travel education, realizing that most people don’t see such a need because they think they know how to travel. But if that were true, we’d be hearing many fewer complaints and horror stories about air travel.
It’s convenient and popular to blame the airlines all the time — and they often deserve much of that blame — but there is a lot travelers can do to make their own experience less stressful and more seamless.
The airlines have made the system very complex, confusing and frustrating. It is what it is, and we can’t changed it that much. However, we can find ways to make the system work for us — and to do that, we need to know it really well. That’s why I believe every traveler can use a bit of education.
My other main point was about the importance of elite airline status, which is the only decent way to travel today. The reality is that airlines don’t even pretend to try taking care of you if something goes wrong unless you are a loyal customer. More practically, elite passengers are exempt from luggage and other fees.
Unfortunately, most people don’t even try to achieve elite status, because they only travel a couple of times a year. As I wrote last month, you only need 4,000 miles on Greece’s Aegean Airlines to get silver status on the Star Alliance, and Aegean gives you 1,000 miles just for signing up. You don’t have to fly on Aegean — just to credit your miles from flights on any of the 28 Star carriers to that program. Silver status waives baggage fees on United Airlines, US Airways and Continental Airlines.
I was amused to read in the comments on the Diane Rehm Show’s website that a listener accused me of being unpatriotic for recommending membership in a foreign airline’s frequent-flier program.
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Continue reading about Talking air travel for an hour on NPR
