Hotels
It’s puzzling why in the United States, one of the most lucrative travel markets in the world, the concept of airport transit hotels is so foreign. There are signs that may be changing, but current plans seem more like baby steps than bold decision-making.
A recent trip to Asia reminded me of the lack of entrepreneurial thinking exhibited by many U.S. airport operators. Readers of this column may remember my praise for terminals in Hong Kong and Singapore earlier this year.
Beyond design, comfort and cleanliness, having such a time- and hassle-saving convenience as a hotel under the same roof as your departure gate makes a lot of sense at a large international airport. It’s not hard to imagine that it could be a moneymaking venture…
What makes a hotel loyalty program most competitive? Is it the elite benefits it grants its best customers or the variety of options it offers for redeeming earned points? Does it matter who’s asking: a program executive or a traveler?
It turns out, it does. As a customer, if I decide to be loyal to a hotel chain, the first thing I do is look up the requirements for achieving top elite status, and then the benefits that status would give me. Only after that do I consider the value of the program’s points.
However, Steven S. Sickel, senior vice president for distribution and relationship marketing at the InterContinental Hotels Group, who oversees the chain’s loyalty scheme, Priority Club, has a different perspective. The group also includes the Holiday Inn, Crown Plaza and Staybridge Suites brands…
Continue reading about Hotels offer flexibility to earn loyalty
Elite members of Hilton HHonors, the hotel chain’s loyalty scheme, have been puzzled for years by its sliding competitiveness. Now the company’s management has stunned them by devaluing the program even more at a time when the industry desperately needs frequent travelers.
Beginning in January, you will need about 25 percent more points on average to book a free night at a Hilton chain hotel, including Conrad, Doubletree and Embassy Suites. That is the combined effect of increased redemption requirements and raised “award” categories of many properties.
I’ve been trying to find a reasonable explanation for that move, both from the company and some of its elite Diamond members, since the changes were announced somewhat quietly late last month. I’m still searching for it…
Do you still find having top elite hotel status worthwhile? Are you worried that cost-cutting might take away some of the benefits that make you stay loyal to your preferred chain?
The management of those loyalty programs desperately wants you to believe that, despite the hard times in the travel industry, the perks you’ve become used to aren’t going away. After all, the last thing they want in this difficult economic environment is to lose their best customers.
As if they needed a reminder of the dire business climate, the latest figures for the week that ended Aug. 22 showed that U.S. hotel occupancy fell more than 7 percent to about 60 percent compared to the same period last year. The hardest hit are the luxury brands, where occupancy dropped by about 14 percent during the past year through July, according to Smith Travel Research, a hotel data company…
Continue reading about Will cost-cutting trim elite hotel perks?
Do you sometimes find yourself unjustifiably envied by friends or colleagues for taking a business trip to a place known as “paradise on Earth”? Do you try to explain to them that you don’t really have time to enjoy it, or have you given that up?
“Tough life” is a sarcastic exclamation I often hear before traveling overseas, and to some extent I understand it.
As often happens, at the beginning of the summer several friends asked me about my upcoming trips with Secretary of State Hillary Rodham Clinton. Two of our planned destinations were the Greek island of Corfu and the Thai resort town of Phuket. No wonder people think I lead a charmed life. Although I have no reason to complain, the reality is very different…
