Airlines still think customers are stupid

While most U.S. airlines have learned to be relatively honest with their best customers, many of their foreign peers have not yet realized that travelers are not as stupid as to fall for their PR spin and questionable practices.

It’s time for those carriers to wake up to the fact that it’s the end of 2011, and much in the airline industry is rather transparent to those of us who pay attention. Trying to persuade customers that bad news is actually good may be an essential PR trick, but in today’s hyper-connected world, it’s not hard to figure out someone’s true intentions. Among the airlines still using the old playbook is British Airways, which is surprising for such a major and quite good global carrier…

British Air, Iberia’s dysfunctional merger

One of this column’s goals is to point out nuisances in the air travel system and help you avoid them or minimize their negative impact. As I welcome the many readers who have become subscribers since my book, “Decoding Air Travel,” came out, I’d like to tell you about one such nuisance.

As my regular readers are well aware by now, I always know in what booking class a future ticket will be issued. I search for availability in that booking class and choose flights with available seats. That’s why, even if I have to make a reservations with an agent on the phone, I know how much the ticket will cost before I make the call…

British Air loses bags on $12,000 ticket

There must be very few things more embarrassing to an airline than losing the luggage of a passenger who paid more than $12,000 for a First Class ticket. Even more shockingly, British Airways, which did just that last week, didn’t try to right the screamingly obvious wrong and offer some sort of a good-will gesture.

Many of us often wonder who would pay $10,000 or $15,000 for a plane ticket, but let me assure you, there are such people. Premium travel has staged a remarkable recovery in recent months. As I look at flight inventory, I’m amazed every day by how full Business and First Class cabins are on various carriers…