Questioning conventional airfare wisdom

I’m tired of all the “low-fare tips” in the media — both hearing and reading about them, and giving them myself. Yes, I’m guilty of feeding the media’s hunger for quick “Top 5 tips,” and not happy about having to dumb down a very complex airfare system, which is actually more misleading than helpful.

Those of us who are trained and experienced journalists know very well how to make a specific or even technical topic accessible to a large general audience. I’ve been doing that during my entire professional career. So it’s understandable that editors and producers across the United States want to write stories or produce TV and radio segments that are easily understood by most of their audience…