benefits

Will cost-cutting trim elite hotel perks?

Do you still find having top elite hotel status worthwhile? Are you worried that cost-cutting might take away some of the benefits that make you stay loyal to your preferred chain?

The management of those loyalty programs desperately wants you to believe that, despite the hard times in the travel industry, the perks you’ve become used to aren’t going away. After all, the last thing they want in this difficult economic environment is to lose their best customers. As if they needed a reminder of the dire business climate, the latest figures for the week that ended Aug. 22 showed that U.S. hotel occupancy fell more than 7 percent to about 60 percent compared to the same period last year…

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Top hotel benefits suddenly denied

An automatic upgrade to a hotel’s executive floor, including free access to its executive lounge, is one of the most cherished benefits of top elite status with large chains, such as Hilton and Starwood. So what do you do when it’s denied to you?

I tried to find the right answer to that question in Bangkok last week, but, of course, it depends on the reason for the denial — perhaps a lounge closure due to renovation or cost-saving by reducing staff — so I wanted to make sure I understood it well before complaining too much and asking for an alternative benefit during my one-night stay. Many hotel programs used to offer free upgrades and lounge access to their gold members, but in the last year or so, they have limited them to the highest elite level…

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