My previously high regard for Singapore Airlines has been sinking quickly in the last week. Dealing with its agents regarding an award ticket has been one of my worst airline experiences in years. Now we learn that the carrier did little to help a passenger who suffered a heart attack during a flight last month.

When I wrote about Singapore’s “maddening perfection” in September, I pointed out that it deserves all the accolades it gets for its on-board products and in-flight services. However, the airline hasn’t quite understood that being a global first-class company means much more than that. I usually try to stay calm with airline agents on the phone and give them the time they need, even when it’s clear they are not very good…