HHonors Archives | Nicholas Kralev

Hilton or Starwood? Not even a close call

How do you decide which hotel to choose in the city you are visiting if you want to redeem your points for a free night? I had to make that decision this month, and unlike in many similar situations, it wasn’t even a close call.

I usually start with the chains where I have top elite status — Hilton HHonors and Starwood. Hilton’s Diamond benefits are inferior to Starwood’s Platinum perks — Hilton doesn’t give you suite upgrades and free Internet. The only advantage with Hilton is that award stays count toward elite status, which is rather significant in my book…

Hilton embraces ‘games-players’

It’s no secret in the hotel loyalty business that Hilton HHonors has been probably the least creative and attractive among the major programs in recent years. Fortunately, its management has recognized that weakness and begun to address it, albeit cautiously.

While competitors such as Starwood, which includes the Sheraton, Westin and other brands, and to a lesser extent the InterContinental Hotel Groups Priority Club, came up with various promotions quarter after quarter, Hilton’s strategy seemed heavily reliant on name-recognition and reputation…

Interview with Hilton VP Jeff Diskin

Nicholas Kralev talks to Jeff Diskin, senior vice president for global customer marketing at Hilton Worldwide, about the company’s loyalty program, Hilton HHonors.

Free hotel Internet for elites slowly becomes the norm

Another domino in the hotel fees game has began falling. Three of the world’s largest chains — Starwood, Marriott and Hyatt — now offer free Internet access to their elite members. Another two, however — InterContinental and Hilton — are holding out. For how long?

Like most frequent travelers, who are usually also elite members of various loyalty programs, I’ve become accustomed to free hotel perks, such as breakfast, room upgrades and lounge access. At the same time, I’ve oddly got used to paying Internet fees that are sometimes higher for one day than my monthly charge at home, and for speed several times lower…

Hilton, InterContinental cross swords

Fierce competition in the hospitality business is nothing new, but last week one of the world’s largest hotel companies took the game to a new level with a bold move aimed at enticing customers of a major competitor.

The InterContinental Hotels Group took advantage of many frequent travelers’ anger with Hilton Worldwide for devaluing its loyalty program, HHonors, last month and offered them bonus points if they also have an account with InterContinental’s scheme, Priority Club. As I reported in November, Hilton decided to increase the number of points required for “award” stays at many of its hotels…

Donate miles or money to Haiti?

Are airlines and hotel companies trying to benefit from charity donations to Haiti? When you donate miles or points, how do they decide into how many dollars your contribution converts? Should they be more generous than they are?

Every major U.S. carrier and hotel chain is offering the members of its loyalty program to redeem points in support of earthquake relief operations in Haiti, which was almost totally devastated earlier this month. For many Americans who may be short on cash but have thousands of points in various accounts, that is a rather attractive option…

Hilton devalues its loyalty program

Elite members of Hilton HHonors, the hotel chain’s loyalty scheme, have been puzzled for years by its sliding competitiveness. Now the company’s management has stunned them by devaluing the program even more at a time when the industry desperately needs frequent travelers.

Beginning in January, you will need about 25 percent more points on average to book a free night at a Hilton chain hotel, including Conrad, Doubletree and Embassy Suites. That is the combined effect of increased redemption requirements and raised “award” categories of many properties…

Hilton changes rewards

With airlines changing the rules of their frequent-flier programs to help improve their balance sheets, it was only a matter of time before hotel chains began to re-evaluate their own loyalty schemes.

Still, many travelers were surprised, confused and even angry when, earlier this month, Hilton Hotels Corp. announced two major changes to its program, Hilton HHonors. It made it more difficult to qualify for elite status, and it restricted access to so-called executive lounges at its high-end properties. In 2005, Hilton pioneered a “rolling VIP tier qualification” system, which replaced the industry standard of requiring a certain number of stays or nights during a calendar year — from Jan. 1 through Dec. 31 — to win elite status…