Do travel blogs influence your decision-making when booking a trip? Does it make a difference to you whether an airline a blogger writes about has treated him to a free flight? When it comes to ethics, should readers be less strict with blogs than with the mainstream media?

There are hundreds, if not thousands, of blogs covering all aspects of travel — both from a business and leisure perspective. Most of them haven’t had a new post in months. As all initial enthusiasts eventually discover, maintaining a blog in any field is much more difficult than starting one. Many travel blogs are dominated by the author’s personal experiences on the road and feature numerous photographs of airplane seats, in-flight meals and hotel rooms…