Virgin America Archives | Nicholas Kralev

Proper airfare advertising comes to U.S.

This should not be news, but it is: U.S. airlines have finally begun advertising some airfares properly, meaning they now show round-trip prices instead of the longtime marketing ploy of “each way based on a required round-trip purchase.” But those are just baby steps, as some taxes and fees are still being excluded.

When I wrote about false fare advertising in 2008, my copy editor at the Washington Times put this headline on my column: “Fare sales often lost in translation.” I compared the deliberately misleading airline practice to the mysterious “Twin Peaks” revelation “The owls are not what they seem.” I also wondered, If a round trip is required, why on earth is only half of the actual fare being advertised?…

Travel blogs keep watch on industry

Public relations departments of airlines can’t catch a break. Not only is their industry under constant scrutiny by the public and the traditional media, now they have bloggers to worry about.

Let’s face it — the news hasn’t been great lately. How do you spin reducing services while adding fees? Or keeping fuel charges intact when oil prices are three times lower than they were when those charges were imposed? Part of a journalist’s job is to “unspin” what businesses — or the government, for that matter — tell the public, but another part is to do so fairly and to present different sides to every story. Bloggers, however, have no such obligation. They are free to rant about any grudge they may hold against a company without worrying about bias…