How do you know that an airline agent is trying to charge you much more than necessary to change a ticket? Two agents attempted that on me just yesterday, but they quickly realized they were messing with the wrong guy and retreated from their positions. The difference was thousands of dollars.
In my book, I explain why it helps to know what exactly you want before calling an airline, and more importantly, to know the outcome of an agent’s actions. I never trust agents to tell me how much I need to pay for anything — I call them simply to accomplish something I can’t do online. A couple of months ago, I issued a Business Class ticket for a client who flew the outbound portion but had to cancel the return. I called the airline to take him off that flight and said I wasn’t ready to rebook yet but would call back when I was…
The owners of FareCompare.com have apparently decided to destroy what used to be one of the most useful websites for consumer travel. Its best features were removed last weekend, and many of the remaining ones are not working properly. Talk about fixing something that wasn’t broken.
For a couple of years, FareCompare has been talking about catering more to the airline industry than consumers, proposing a system to track mistake fares and alert carriers, so they can correct them. The company has also stepped up advertising — both on the site and in e-mail messages. Could it be that it feels pressure to make it more difficult for consumers to find better deals and spend less money on air travel?…
While most U.S. airlines have learned to be relatively honest with their best customers, many of their foreign peers have not yet realized that travelers are not as stupid as to fall for their PR spin and questionable practices.
It’s time for those carriers to wake up to the fact that it’s the end of 2011, and much in the airline industry is rather transparent to those of us who pay attention. Trying to persuade customers that bad news is actually good may be an essential PR trick, but in today’s hyper-connected world, it’s not hard to figure out someone’s true intentions. Among the airlines still using the old playbook is British Airways, which is surprising for such a major and quite good global carrier…
- Nicholas Kralev is an author, entrepreneur and expert in international diplomacy, strategic communications and global aviation. A former Financial Times and Washington Times correspondent, he has traveled around the world with four U.S. secretaries of state — Hillary Clinton, Condoleezza Rice, Colin Powell and Madeleine Albright. He has flown over 2 million miles and visited 96 countries.
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