Keeping United international first class

Should the new United Airlines have international first class, like the old United, or not, like the old Continental Airlines? Most frequent fliers expect a decision in favor of one of the two models, but why not go with a mixed model? Why not keep first class on routes where it makes business sense, and fly two-cabin planes where it doesn’t?

Since the two carriers’ merger was announced in May, there have been many opinions in online travel forums advocating just coach and business class, but it’s hard to see the world’s largest airline without long-haul first class at all. Continental may call its premium cabin BusinessFirst, but it’s business class…

Why new United should have domestic business — not first — class

One of the big questions of the United-Continental merger is whether the domestic premium cabin will be sold as first class, as is currently the case with United, or business class, which is what Continental does. For customers’ sake, that cabin should be sold as business class.

This is not just about a name — it affects booking classes and flight inventory, and the present discrepancies between domestic and international flights can be very confusing for passengers, and sometimes even for agents. The domestic first-class designation is a tradition started decades ago, when all commercial planes had two cabins of service. But then along came business class, and the major network carriers ended up with three cabins on international flights…