Why have corporate travel managers become so prone to inertia and averse to innovation in recent years? Why are numerous companies spending millions of dollars more on travel than necessary? Is it time for the travel manager’s job description to change?
I’ve been trying to find answers to these questions since I dedicated myself to travel education and training this summer, through my “On the Fly” Seminars and the Kralev International advisory services.
But it was a post by Scott Gillespie, who writes a blog on procurement and corporate travel management, that prompted me to air my thoughts in public. Although my arguments aren’t quite what he had in mind, I was happy to see that others share my concerns about corporate complacency.
Why do I feel qualified to pass judgment? Because I almost always pay the lowest coach fares, but I haven’t sat in coach since 2002 — and I’ve flown nearly 2 million miles and visited 38 states and 82 countries. And because this year, I’ve flown 100,000 revenue miles, for which I paid a grand total of $747. I’ve never admitted this publicly before, although friends have repeatedly urged me to use it as a selling point — I just didn’t think anyone would believe it. That’s why I’m writing a book, so I can explain it.
I’ve been shocked by how many companies still rely on large travel agencies without almost any meaningful supervision. I’m not suggesting that they stop using travel agents, because this may be the only way to handle high volume. The problem is that, in many cases, they are not getting the cheapest available tickets — but they don’t know it.
Why does that happen? One reason is that many travel agencies have lucrative contracts with certain airlines that encourage them to send more business their way. If your agency receives its biggest commission from American Airlines, it will likely book you on American even if United Airlines has a lower fare. Did the agency disclose any of this before you signed a contract?
The other reason is much less obvious, but hopefully this column will change that. While technology and automation are enormously useful and efficient, they discourage us from using our brains. Automation is no doubt vital for the travel-booking process, but the extent to which travel agents rely on computers to tell them what to do is stunning — and it costs your company a lot of money.
Let me give you an example. Last year, my former managing editor at the Washington Times had to go to Mongolia at a week’s notice and asked if I could find an affordable business-class fare. The cheapest ticket from Washington to Ulan Bator we could find — both from a travel agent and online booking engines — was about $8,700, which was out of the question.
So I started thinking outside the box and decided to try splitting the fare — if I could get a much lower business-class fare to a northeastern Asian city where one would connect on the way to Ulan Bator, I’d book the short haul in coach. Sure enough, I found a $3,250 business-class ticket to Beijing on Air Canada, and coach on to Ulan Bator on Air China for about $550. Both carriers are members of the global Star Alliance.
While any company most likely would have paid $8,700, I saved almost $5,000 — and it took me 15 minutes to do it. When was the last time your travel agent did that? I’m not suggesting that splitting the fare makes sense every time, but there are other creative — and legitimate — ways to save money that computers are not yet fully capable of mastering.
There are also things you can do to help your travel agency save you money. One of the services I offer is strategic travel planning. What does that mean? If you have more than one trip coming up, why not plan them at the same time? You don’t have to take them together — in fact, they can be months apart.
Several months ago, I had a client in Washington who wanted to go to Paris in the spring and to Buenos Aires in the fall. I knew that coach fares from Europe to South America are generally lower than fares from North America, so I suggested an unconventional way of booking two tickets simultaneously — one originating in Washington and the other one in Paris — and the savings exceeded $800. I won’t bore you with further details here, but send me a message if you’d like to know more.
How do you think most travel managers respond when I offer to train them and anyone in their company who might book travel directly? Some say their travel agency already takes care of all their needs and there is no reason to rock the boat. Others are unhappy with the travel agency, but they don’t have money to invest in learning how to save much more money. Yet others don’t seem to understand what exactly I can do for them.
Last week, a friend in Phoenix recommended my services to his company’s travel manager. The response was that, “due to budget cuts to travel budgets and their departmental budget, they felt that they could not justify the expenditure right now.” No comment.
In June, a business-development specialist from a Washington law firm took one of my seminars and saved $500 on her first ticket, so she recommended to the firm that I train their executive assistants who book travel for the attorneys. Management, however, saw things differently. “We have an agreement with American Express, so bringing you in would conflict,” they said.
I asked how exactly that would represent a conflict, since I wasn’t offering to book tickets for them, but I never received a response.
Nor did I hear back from the Association of Corporate Travel Executives, having contacted Megan Costello, then-acting executive director, Kate Farrell, senior director for global education, and Amber Kelleher, director for global education, three months ago. I suppose they have better things to do than listen to new ideas that can actually benefit their members.
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Continue reading about Corporate travel’s lack of innovation
Chris Guillebeau has achieved what few others have — just one of hundreds of travel bloggers when he set out to become a writer less than three years ago, his first book made Amazon.com’s Top 100 list as soon as it was published last week. Now he is on an “unconventional book tour” that will take him to all 50 states.
If you’ve read my profile of Guillebeau in the Washington Times, you won’t be surprised by the “unconventional” designation. His blog on “life, work and travel” is called “The Art of Non-Conformity,” and that’s also the book’s title.
“I help people live unconventional lives — to think differently, question assumptions and authority, find out what they are passionate about and overcome gatekeepers,” he told me during a visit to Washington last year. “For me, a large part of challenging authority involves looking for alternatives to the way most people do things.”
The way Guillebeau became a writer was certainly alternative to the standard path, which I took by working as a journalist in the so-called mainstream media for 18 years and writing for established publications like the Financial Times. At 32 — four years my junior — he has succeeded without the help of a reputable newspaper or another gatekeeper. Since early 2008, when he created his blog, he has attracted thousands of readers, and many of them have become dedicated followers — he calls them a small army.
Although he didn’t need anyone else to publish his writings in order to reach his audience directly, his ambition was to write a book, and there are certainly gatekeepers to overcome in that endeavor. But the number of his existing readers and his idea were enough to land him a book agent, who was able to negotiate a publishing contract with the Penguin Group. Incidentally, Penguin is owned by Pearson PLC, the British company that also owns the Financial Times.
In Guillebeau’s words, the central message of the book is: “You don’t have to live your life the way other people expect you to. You can do good things for yourself and make the world a better place at the same time. Here’s how to do it.” This is where you get the book and find out.
The other unconventional aspect of Guillebeau’s book tour is that Penguin didn’t have money to organize a tour, which is a rare luxury these days, so he decided to self-finance it.
You will no doubt notice the graphic similarities between the book’s cover and Guillebeau’s website. They were both created by Reese Spykerman, a very talented American designer currently living in Asia, where I met her last year — of course, Guillebeau had something to do with that encounter.
I had corresponded with Guillebeau by e-mail and written about him in my column as early as 2008, but he didn’t mention his book project until our first phone conversation in early 2009. I called him from Elmendorf Air Force Base in Alaska, during a refueling stop on my way back from Asia with Secretary of State Hillary Clinton.
When he came to Washington last fall, I invited him to the State Department and showed him the briefing room and my office — more precisely, my cubicle in the correspondents’ room. Over lunch in the cafeteria, we did the interview on which the Times profile was based.
As you can see from my website, I’ve interviewed many famous people — Sharon Stone, Denzel Washington, Kevin Costner, John Malkovich, Conan O’Brien, Walter Cronkite, Larry King, Colin Powell and Condoleezza Rice, to name a few — but sometimes it’s talking to and writing about real people that gives a journalist more professional satisfaction.
Ironically, now I’m in the position Guillebeau was in two years ago, trying to build a small business — and I find myself learning from his experience. His project was to help people lead unconventional lives, mine is to educate people how to be better travelers. We are both passionate about democratizing travel — making it more affordable, comfortable and enjoyable for more people — so don’t be surprised if we work together in the future.
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Secretary of State Hillary Clinton this week accomplished a diplomatic feat that her immediate predecessors tried but failed repeatedly to pull off: visiting South Korea, but skipping Japan and China on the same trip. It may sound immaterial, but defying protocol is a tricky thing in diplomacy, especially in Asia.
For years, I’ve been very amused when the State Department would send us in the traveling press corps a note about the secretary plans to visit just South Korea or just China or just Japan. Every time, I’d smirk and bet that he or she would end up going to all three countries — and I was right. That had become a tradition — the Japanese in particular considered it an affront to be ignored by their staunchest ally in favor of Seoul or Beijing.
In early 2008, Condoleezza Rice had to go to South Korean President Lee Myung-bak’s inauguration, and initially had no intention of stopping in Tokyo or Beijing. But after diplomatic pressure from both capitals, she caved in. I skipped Tokyo on that trip.
Clinton herself fell victim to protocol in May. She had to co-chair the so-called U.S.-China Strategic and Economic Dialogue with Treasury Secretary Timothy Geithner in Beijing, and to drop by the 2010 Shanghai Expo in Shanghai. For months, her aides said that no other stops were planned, but in the end, she went to Japan and South Korea, too.
It seems that this time Clinton successfully defied protocol. It helped that she met with her Japanese and Chinese counterparts at the annual meeting of foreign ministers from the Association of Southeast Asian Nations (ASEAN) in Vietnam. But I have little doubt that, in spite of those meetings, the Japanese and Chinese still lobbied for her to drop by their capitals.
By the way, this ASEAN meeting was the first I’ve missed in years. I always thought attending a high-level summit in Southeast Asia in late July was a misery because of the very hot and humid weather, but DC is much worse these days.
Continue reading about Clinton pulls off diplomatic rarity in Asia










