JetBlue

Public relations departments of airlines can’t catch a break. Not only is their industry under constant scrutiny by the public and the traditional media, now they have bloggers to worry about.

Let’s face it — the news hasn’t been great lately. How do you spin reducing services while adding fees? Or keeping fuel charges intact when oil prices are three times lower than they were when those charges were imposed? Part of a journalist’s job is to “unspin” what businesses — or the government, for that matter — tell the public, but another part is to do so fairly and to present different sides to every story. Bloggers, however, have no such obligation. They are free to rant about any grudge they may hold against a company without worrying about bias…