United steps up fake ‘direct’ flights
United Airlines, already one of the biggest abusers of fake “direct” flights before its merger with Continental, has increased further the number of those flights in its schedule. Its oddest decision was to introduce fictitious “direct” flights, which consist of two or more segments with nothing in common but their number, between its hubs.
If you are shopping for a ticket from Chicago (ORD) to Denver (DEN), be very careful which flight you book. In addition to 10 daily nonstops with flying time of about 2 hours, United currently has three “direct” flights on that route, but they make a “stop” in Minneapolis (MSP), Des Moines, Iowa, (DSM) and Kansas City, Mo., (MCI), respectively.
Watch out for any indication of that, as obscure as it may be. In most cases, those are not just “stops” — the two “legs” are operated by different aircraft, so they are simply connecting flights. For example, the first “leg” of flight 817 yesterday arrived in Minneapolis at gate E6, but the “continuation” departed from gate E10.
As I’ve written before, most flights labelled “direct” by U.S. carriers are fictitious — they don’t exist in real life. They are meant to make more money for the airlines by tricking customers and perverting a practice that was actually started to help travelers. In fact, they spell nothing but trouble for passengers.
Historically, United and Delta have had more fake “direct” flights in their schedules than any other U.S. carriers, though all airlines engage in that practice.
For years, United has focused on adding at least one domestic tag to most of its international flights. For instance, flight 917 from Frankfurt (FRA) to Washington (IAD) “continues” on to Seattle (SEA), though the second flight has nothing in common with the fist. Yesterday, the flight from FRA was operated by a three-cabin Boeing 777, as usual, and arrived at IAD at gate C1. The flight to SEA was operated by a two-cabin Boeing 757 and departed from gate D4.
In the last several months, United has significantly stepped up the questionable practice on purely domestic flights. Currently, there are very few flights with only one segment. Most flights between Washington National (DCA) and Chicago (ORD) used to be one-leg flights. Now, most are part of fake “direct” flights with two or three segments.
It’s clear why the airline is selling “direct” flights from DCA to San Francisco (SFO) — it wants you to think that you can go all the way to the West coast from DCA with no hassle.
But why on earth is it selling fake “direct” flights from IAD to SFO, given that there are nine nonstops on that hub-to-hub route on most days? In its upcoming winter schedule, it has four “direct” flights between those cities. Two of them have two segments — one “stopping” in Dallas (DFW) and one in SEA. The other two have three segments each — one “stopping” in DEN and Las Vegas (LAS), and the other one in ORD and San Diego (SAN).
Is it possible that United has run out of flight numbers because of the merger? That may be the case with three-digit numbers, but what’s wrong with four-digit ones?
Related stories:
DOT should ban fictitious flights
Airlines abuse ‘direct’ flights
United, Continental execs at odds over loyalty program
3 Responses to United steps up fake ‘direct’ flights
Leave a Reply Cancel reply
Nicholas Kralev is an author and expert on diplomacy, world affairs and global travel. He hosts the weekly program "Conversations with Nicholas Kralev." A former Financial Times and Washington Times correspondent, he has traveled around the world with four U.S. secretaries of state — Hillary Clinton, Condoleezza Rice, Colin Powell and Madeleine Albright. He has flown over 2 million miles and visited 83 countries.Subscribe to updates
Speaking engagements
JUN 26, 2013 — WASHINGTON, DC
OCT 03, 2013 — ATHENS, GREECE
OCT 07, 2013 — ANKARA, TURKEY
OCT 09, 2013 — ISTANBUL, TURKEY
OCT 15, 2013 — MADRID, SPAIN
OCT 17, 2013 — LISBON, PORTUGAL
NOV 08, 2013 — BERLIN, GERMANYClick here for details
Latest posts
- U.S. issued record 8.9m visas in 2012
- Pickering decries ‘expanded’ political appointments at State
- My TV show premieres with Pickering on Benghazi
- Airlines abuse check-in deadlines
- The White House’s secret diplomatic weapon
- What makes a good secretary of state?
- Being good at raising money doesn’t make you a good diplomat
- Sink or swim
- America’s other army
- United raises ticket change fees by $50, others follow
Google Ads












I don’t understand how they can get away with doing this? Surely it’s a cut-and-dry case of false advertising, isn’t it? Even the same plane, same airline, same code — whatever — if it stops en route, it’s not direct!
When you book theses flights the extra connection (stop) is listed and is obvious when you read what your departure and arrival times are. I think it becomes rather apparent when you select your seats also.
Now, if you buy tickets and don’t pay attention to this information, then yes, you are going to be surprised. But not just with your ticket ticket purchase on these airlines.
I expect a problem with four-digit flight numbers is that we will assume they are codeshares and not fly them. But the real problem may be that the computers are programmed to assume they are codeshares and can’t handle 5 digit numbers to let those be codeshares.
I agree that fake direct flights stink, but I think that they are usually obvious.