Lufthansa appears to have listened to the recent criticism of its decision to install its old angled business-class seats on the newly arrived Airbus 380 aircraft — finally, truly flat seats are planned when its first Boeing 747-800 enters service in late 2011.
Many Lufthansa customers were puzzled and disappointed when the German carrier didn’t bother to introduce fully flat beds on the A380. It was the perfect opportunity — the current seats have been inferior to those of many competitors for years and don’t quite fit the image of a leading airline, which Lufthansa certainly is. In addition, it rolled out brand-new first-class seats on the A380.
“The next major overhaul will be with delivery of the 747-8I in late 2011,” Lufthansa spokesman Martin Riecken said in an e-mail message. “We already have a test seat on one route, but the final design decisions are still not taken. We improved the current business class slightly with the introduction of the A380 in May this year — mainly ergonomic improvements.”
The company has attributed its decision to stick with the old seats to the delayed A380 delivery, saying they were appropriate when the aircraft orders were first made. It’s unclear, however, if Airbus would have allowed Lufthansa to changed its mind, given that interior work didn’t start until just months before the first delivery in May.
It’s unlikely Lufthansa tried to amend its order, judging by its leadership’s previous comments that the old seats, which are lie-flat but not horizontal to the floor and were first installed in 2003, were sufficient for the time being.
“Our existing seat is not at the very top of the market compared with certain [business class] seats offered by some carriers,” Marianne Sammann, general manager for Lufthansa and Austrian Airlines in Britain and Ireland, was quoted as saying in a Wednesday article in Britain’s Business Traveller magazine. “Perhaps with hindsight we would have considered an alternative, but at the time of ordering the A380 our existing seat was the right product.”
Among Lufthansa’s partners in the global Star Alliance, Air New Zealand, Singapore Airlines, Air Canada, United Airlines and Swiss International Airlines offer truly flat beds in business class.
Interestingly, Singapore reacted to the A380 delay differently from Lufthansa — instead of waiting, it installed the new seats on an order of new Boeing 777-300ER aircraft, which began arriving in 2006.
United Airlines rolled out its new seats in 2008, though it has retrofitted only about half of its fleet so far. Still, those seats are much better than Lufthansa’s, and while United’s soft product may not be as good as Lufthansa’s, United is my choice on an overnight flight to Europe.
Last year, Swiss International Airlines put fully flat beds on its new Airbus 330-300 planes, but it currently has only eight of them. Both Swiss and Austrian are owned by Lufthansa, though Austrian’s hard product is inferior to the other two.
Outside the Star Alliance, Air France, Australia’s Qantas Airways and Emirates all introduced new truly flat beds on their A380 aircraft. Air France, however, also disappointed its customers recently by announcing plans not to install the new seats on other aircraft types.
Lufthansa has 15 A380 planes on order, with the option to buy another five. No details about the new business-class seats are available yet, but it’s clear it will take a few years for its entire fleet to be reconfigured.
Related stories:
What to do with empty premium seats?
Airlines cut back on first-class service
Lufthansa agent’s ‘mistake’ stacks up
Continue reading about New Lufthansa business class in a year
Just as many loyal United Airlines customers hoped that its expected merger with Continental Airlines would put an end to United’s massive blocking of “award” seats made available for mileage redemption by its partners in the global Star Alliance, the carrier made a government filing that raised new questions about its filtering policy.
With all the complex issues United and Continental have to resolve before completing their merger, which would create the world’s largest airline, the “award” blocking is hardly a top agenda item. In fact, I’d be surprised if it has come up at all in their negotiations so far.
However, it’s an important matter for many elite members of United’s Mileage Plus program, as shown by the overwhelming response to my original column exposing the previously secret practice in September 2008. A thread on FlyerTalk.com, the largest online travel community, that was started at the time has had more than 100,000 views and over 2,000 responses to date…
Continue reading about United’s award blocking an issue in Continental merger
Do travel blogs influence your decision-making when booking a trip? Does it make a difference to you whether an airline a blogger writes about has treated him to a free flight? When it comes to ethics, should readers be less strict with blogs than with the mainstream media?
There are hundreds, if not thousands, of blogs covering all aspects of travel — both from a business and leisure perspective. Most of them haven’t had a new post in months. As all initial enthusiasts eventually discover, maintaining a blog in any field is much more difficult than starting one.
Many travel blogs are dominated by the author’s personal experiences on the road and feature numerous photographs of airplane seats, in-flight meals and hotel rooms. They are informative — even educational — and sometimes entertaining, but their readership tends to be relatively limited…
There is rarely a single specific issue a reporter writes about that provokes huge interest from its first mention, and then continues to do so for months on end. For loyal customers of United Airlines, however, the carrier’s blocking of “award” seats made available by its partners in the global Star Alliance is not just any issue.
That was evident as soon as this column exposed the previously secret practice in September, as hundreds of members of United’s frequent-flier program, Mileage Plus, complained either to me or the airline.
Although I haven’t dedicated a column to the issue since early December, I continue to receive e-mail messages about it. I also try to answer some questions in a thread on FlyerTalk, one of the largest online travel communities, which has had more than 57,000 views and over 1,300 posts…
The travel industry seems to be engaged in a curious courtship. Its targets are gay travelers. During a recession, they apparently are the one group that doesn’t change leisure habits too much, so airlines, hotels and tour operators are trying to win their business.
Courting gay customers is nothing new, of course. A few years ago, the creators of the popular Showtime series “Queer as Folk,” Ron Cowen and Daniel Lipman, told me that, during their research for an episode, they had discovered that gay Americans had hundreds of billions of dollars of disposable income.
So the fight for shares of that income has been going on for a while — many airlines and booking engines have created dedicated pages on their Web sites for gay travel — but when times get tough and one of the first pleasures most people sacrifice is travel, gays and lesbians get even more attention from the industry…
