The Indian government is engaging in apparent blackmail of the Star Alliance, following the global airline group’s rejection of Air India’s membership application. New Delhi’s threat to take away traffic rights from Star members is about to test the diplomatic skills of both the affected carriers and the alliance leadership.
As I wrote in August, Star really, really wanted to add Air India to its network, because of the large and fast-growing Indian market. It spent more time, effort and money on helping Air India meet the membership requirements than it has with any other candidate. At the end, however, Air India’s entrenched corporate culture and internal Indian politics became unbearable, and the alliance gave up.
New Delhi wasted no time devising retaliation. Within weeks of Air India’s rejection, the government informed Austrian Airlines and Swiss International Airlines that their traffic rights are in danger, as reported extensively in the Indian press. The official reason was the two carriers’ ownership, in which Germany’s Lufthansa has controlling stakes.
That, of course, has been the case for years, and no one believed this was the real reason for India’s threat. It made another move, refusing to grant landing rights in New Delhi to Lufthansa’s Airbus 380. This time, Indian officials didn’t even try to hide the linkage to Air India’s failed Star application, accusing Lufthansa of sabotaging the Indian bid.
A couple of weeks later, reports appeared in Indian newspapers that Star and Air India had resumed negotiations. That sort of made sense, given India’s multiple threats, but the only sources in those stories were Indian officials — confirmation from Star was suspiciously missing.
So I did a little digging, and it turns out Air India has had no official contacts with the alliance since talks broke down in the summer. There may have been unofficial contacts, but a resumption of negotiations doesn’t happen unofficially.
It’s high time the Indians rethought their priorities and tactics. Blackmail is not the best strategy to earn international respect and recognition for your national carrier.
In the very first column I wrote about Star in 2008, I argued that leading an airline alliance is essentially practicing international diplomacy. The main subject in that piece, then-Star CEO Jaan Albrecht, recently became CEO of Austrian Airlines, so one of his first orders of business was dealing with India again. As if he didn’t have enough of that in the last four years.
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The silver lining for U.S. diplomats of this week’s WikiLeaks release of secret State Department cables is that there is more buzz about their work than there has been in years. Even though it’s for the wrong reasons, it provides a chance to use the public attention for a serious debate on modern diplomacy.
The general public usually hears about diplomats when there is a spy scandal, or when a diplomat is arrested for selling U.S. entry visas to foreigners — for money or sex.
Members of the U.S. Foreign Service often complain that it’s an unknown entity to the very people diplomats represent abroad. My extensive research in the last seven years confirms that concern. Most Americans have no idea what their representatives do every day — and many have no interest in learning about it, either.
How can that change? Although individual diplomats sometimes give talks at universities and other venues, there is much more the State Department can do in a concerted effort to educate Americans. For decades, the department was banned from interacting with domestic audiences — not to be seen as engaging in propaganda — but times have changed, and the substance of the outreach I have in mind would be very different.
My press colleagues and I have witnessed many excellent town-hall meetings Secretary of State Hillary Clinton has done around the world. It’s easy to see the tremendous impact those exchanges have on the people in those rooms. Why not hold such events in the United States? The interest in Clinton’s persona could translate in more curiosity about diplomacy and the Foreign Service.
In fact, this is a good time for a public discussion of the future of diplomacy and the Foreign Service.
The duties of Foreign Service officers have changed so much in the last two decades that they no longer truly reflect the traditional job description of a diplomat — helping to defeat an insurgency is certainly not what most people expect when they join the service.
The Oxford English dictionary provides two definitions of diplomacy. The first is “the (skill of) management of a country’s affairs by ambassadors and ministers living overseas,” and the second is “(the skill of) dealing with people so that business is done smoothly.”
During my visits to more than 50 U.S. embassies and in interviews with hundreds of Foreign Service officers, I got the sense that many of them were confused about what exactly they were supposed to be doing and why. The problem was not that they were sitting around with nothing to do, but that there was a lot to be done, and to prioritize well, they needed to know what exactly was expected of them.
In recent years, diplomats have been asked to prevent conflicts, broker peace, drum up support for war, sell unpopular policies, help build nations and improve America’s image abroad. They have stretched the definition of a diplomat to include everything from a diligent bureaucrat with good analytical and writing skills who knows the workings of Washington, to a charming and persuasive socialite, to a fearless mover and shaker venturing into war zones.
But should all Foreign Service officers be doing all those things? If the answer is yes, the State Department should make significant changes in the way it recruits, trains and promotes American diplomats.
More broadly, what kind of Foreign Service should the United States have in the 21st century?
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