Southwest Airlines
This should not be news, but it is: U.S. airlines have finally begun advertising some airfares properly, meaning they now show round-trip prices instead of the longtime marketing ploy of “each way based on a required round-trip purchase.” But those are just baby steps, as some taxes and fees are still being excluded.
When I wrote about false fare advertising in 2008, my copy editor at the Washington Times put this headline on my column: “Fare sales often lost in translation.” I compared the deliberately misleading airline practice to the mysterious “Twin Peaks” revelation “The owls are not what they seem.” I also wondered, If a round trip is required, why on earth is only half of the actual fare being advertised?
This month, United Airlines became the first major U.S. carrier to change its policy and advertise predominantly round-trip fares on its website — the only exceptions seem to be last-minute weekend specials. The airline is currently promoting five domestic and four international sales on its site, and they all include round-trip prices and fuel (YQ) surcharges — though some taxes and fees are excluded.
For example, a Business Class fare for a round trip from Los Angeles to Shanghai is shown as $3,513, while the total final price as of today is $3,572, if booked on nonstop flights. A round-trip Business Class fare from Washington to Rome is displayed as $2,411, and the final price is $2,460, if purchased today on nonstop flights. As you see, the differences are not that big.
All other carriers should follow suit. Continental and US Airways display some fares as round trips, but most of their advertising is still being done the old-fashioned way, as is American’s and Delta’s. Southwest, Alaska Airlines and Virgin America show one-way fares but don’t require round-trip purchases.
Although the Department of Transportation has looked into the issue and called on the industry not to deliberately mislead consumers, it has done nothing to stop the controversial practice. The European Union (EU), on the other hand, has been much more proactive on behalf of travelers. That’s why fares in Europe are advertised with the full ticket price.
Some of the European carriers that fly to the United States, such as Spain’s Iberia, are honoring the EU rules globally and displaying actual full prices on their U.S. websites as well. But others, such as British Airways, Air France and Lufthansa, while observing the rules on their home turf, have given in to the pressure from their U.S. competitors and adopted the “one-way based on a round-trip purchase” policy.
In January, all four above-mentioned European airlines offered the same fares from New York to London. The last three advertised $199, while Iberia showed $584, which is what the actual fare was, including all taxes and surcharges. Singapore Airlines, also having the guts to be honest with its customers, promoted a $586 fare from New York to Frankfurt that was truly the final price.
It’s high time the airline mentality of trying to trick customers changed once and for all.
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Continue reading about Proper airfare advertising comes to U.S.
How do airlines decide what fares qualify as “sales,” and why do they advertise certain fares, but not other, much lower ones? Why is United Airlines promoting a “sale” between Washington and Boston for $109 each way, when there are currently six published lower fares in that market, beginning with $49 each way?
For the most part, I don’t bother to figure out why airlines do certain things anymore. I just gather all the information I need about what they do and try to work with it — or around it. Years of watching fares have taught me not to fall for those “sales,” because in many cases, I can find a much lower price to the same destination, on the same dates and on the same carrier.
Both United and American Airlines are currently advertising two fall sales on their websites. My review of the American fares showed that most of them are indeed the lowest available prices at this time. There are a few small exceptions — for example, I found a fare from New York to San Diego that is $5 lower than the advertised $164.
There are many more and much bigger differences on United. The unadvertised — but published — fares between Washington and Boston, in addition to $49 each way, are $54, $64, $74, $84 and $99. They all have fewer restrictions than the $109 “sale” price.
I say between Washington and Boston — not from Washington to Boston — because domestic fares are the same in either direction, unlike international fares, which are usually very different.
Let’s take another example. The advertised fares between Denver and Los Angeles in two separate United “sales” are $99 and $89 each way. However, I found $68 each way. In addition, Denver-New Orleans is on “sale” for $123 each way, but there is also $109, and even $89.
Some of the advertised United fares are truly the lowest published at this time. For example, $88 each way for Washington-Chicago, $108 for Chicago-Denver, and $157 for Chicago-Los Angeles.
There is another catch that could increase the benefit of the unadvertised fares to you. Typically, “sale” prices require a round-trip purchase. In contrast, most of the lower fares I found have no such condition. In fact, the major U.S. carriers have been publishing more and more truly one-way fares in recent months, which has always been the case with Southwest Airlines and other low-cost carriers.
To United’s credit, some of its current sales don’t require a round-trip purchase. That is, indeed, the prudent thing to do. If a round trip is mandatory, why advertise one-way fares? Of course, for marketing purposes, but I’ve always found that a bit dishonest and deliberately misleading.
I mean no criticism of United for promoting as “sales” fares that are higher than other published fares. I wrote this to warn travelers that they should check all existing fares between two cities before settling for what they think is a “sale” or the best deal.
Those of you who have attended my “On the Fly” Seminars know how easy it is to bring up on your computer screen all fares published by every airline on a certain route in just seconds.
Related stories:
Fare sales often lost in translation
Continue reading about When an airfare sale is not quite a sale
Do you always pay for your airline tickets? If not, what would you do if you are denied boarding unless you show the credit card used for the purchase at check-in?
It may sound unreasonable, since many companies buy tickets for their employees with corporate cards that all of their travelers cannot possibly carry with them. It happens often enough, however, for all of us to keep our eyes open for any alerts with such requirements during the booking process.
Last month, I used the Singapore Airlines Web site to book a ticket to Indonesia for a co-worker. I was asked if I was the passenger, and when I proceeded to enter my credit card number, this message appeared on the screen…
Continue reading about Airlines require credit cards at check-in
Have you ever had to cancel a planned trip and lose your nonrefundable plane ticket? Next time, you don’t actually have to lose the ticket. In most cases, even if it’s nonrefundable, its value — except for any penalties — can be applied toward another ticket, and not necessarily on the same airline.
The first and most important thing you need to do is cancel your original itinerary before your first flight takes off. If you don’t, you’ll really lose the ticket’s value.
After cancellation, you have two options. You can either use the old ticket’s “residual value” — the total price minus the penalty — to purchase a new ticket if you have another trip coming up, or you can use that amount any time until one year from the date your original ticket was issued. You don’t have to travel by that date — just buy the new ticket…
Do you consider yourself one of the most loyal customers of the airline you fly most frequently? Are you starting to feel like your loyalty is no longer being sufficiently rewarded? It may be time to rethink your strategy.
It’s no secret that, little by little, U.S. airlines have been reducing elite benefits in the last several months — decreasing the frequent-flier miles you can earn for flights but increasing the number of miles needed to redeem “awards,” while adding various new fees.
Although most of those “enhancements” — as the airlines call them to constant mocking by their customers — affect all loyalty-scheme members, top-tier elite passengers seem to be hit particularly hard. Those are the people most commonly designated as platinum members, who fly at least 75,000 or 100,000 miles a year, depending on the carrier…
Continue reading about Is airline elite status still worth it?
