Frequent-flier Miles
The Star Alliance’s 15th birthday this month reminds me that a global airline alliance is one of the most fascinating concepts in the history of commercial aviation. It’s also an example of the airline industry’s creative thinking aimed at increasing revenues. However, unlike some of the questionable practices I described in “Decoding Air Travel,” this one has dramatically improved the customer experience.
It’s fascinating for me personally, because it combines my two passions and areas of expertise, international affairs and air travel. In fact, what alliance executive teams do every day is nothing short of diplomacy. International negotiations and dispute resolution are two of their specialties, and a big part of their duties is selecting new members, not unlike NATO and the European Union.
When Star was formed in 1997, the idea was not only to represent its members’ best interests — that’s primarily the job of trade associations — but to boost business by feeding passengers from one carrier to another in the smoothest possible way. Soon, airline diplomacy began in earnest — first among alliance members, which after all are rivals in a fiercely competitive industry, and then with airports, transportation authorities and governments around the world. The other two global alliances are Oneworld and SkyTeam.
“Much of what we do is diplomacy,” Jaan Albrecht, Star’s former CEO, told me when I first met him in the alliance’s Frankfurt office in 2008. “We try to educate airports, publics and governments about the benefits that come from a network like ours.” Albrecht is now CEO of Austrian Airlines, a Star member.
The benefits for customers that come with an alliance membership are both tangible and intangible. The first category includes interline ticketing and check-in, harmonized schedules to provide seamless connections, worldwide lounge access, mileage-earning and redemption opportunities, as well as elite-status recognition across the alliance, and round-the-world and other special-fare products.
It’s also important to appreciate the intangible benefits. The most important to me is that the experience on an alliance’s various carriers is so similar and yet so different. I like the predictability created by consistent and aligned policies — knowing how things work and what to expect gives me comfort at the airport and in the air. At the same time, I love the individual touches that each airline adds to the travel experience, based on its national, cultural and even corporate uniqueness.
For example, Scandinavian Airlines and Thai Airways are both Star members, and technically there is no difference which one you are booked on — you will earn miles, check-in all the way through to your final destination and access their lounges anywhere in the world. But when you enter a lounge or board a plane, you will never confuse Scandinavian with Thai.
Critics of the alliance concept usually argue that consumers suffer, because closer cooperation among airlines leads to higher fares. They refer to special arrangements, known as anti-trust immunity exceptions, which are granted to some carriers so they can coordinate fares, schedules and inventory on certain routes. The largest members of the three alliances have received such waivers on intercontinental routes. Some have gone a step further, securing approval to operate certain routes as a joint venture. Price-fixing is illegal, so these carriers needed the exceptions to publish identical fares — and if you compare their tariffs, you will see they are indeed identical.
When granting the immunity, the Department of Transportation is careful to exclude routes on which the only existing service is provided by the carriers seeking the waiver — those exclusions are known as “carve-outs.” So the government is supposed to protect consumers, and it seems it’s doing its job. Overall, there is no question in my mind that airline alliances have had a positive impact on customers.
All three alliances have had troubles lately, as member-carriers have experienced hard times, filed for bankruptcy or disappeared all together. But that’s the nature of the airline business. My only criticism is that none of the groups has done a good job at reaching out to a broad audience to explain and promote the benefits I described above.
Here is the current membership of each alliance:
Star Alliance
Adria, Aegean, Air Canada, Air China, Air New Zealand, All Nippon, Asiana, Austrian, Blue1, Brussels, Croatia, EgyptAir, Ethiopian, LOT Polish, Lufthansa, SAS, Singapore, South African, Swiss, TAM, TAP Portugal, Thai, Turkish, United, US Airways.
Accepted future members: Copa, Eva, Shenzhen, TACA.
Oneworld
AirBerlin, American, British, Cathay Pacific, Finnair, Iberia, Japan, LAN, Qantas, Royal Jordanian, S7.
Accepted future members: Kingfisher, Malaysia.
SkyTeam
Aeroflot, AeroMexico, AirEuropa, Air France, Alitalia, China Airlines, China Eastern, China Southern, Czech, Delta, Kenya, KLM, Korean, Tarom, Vietnam.
Accepted future members: Garuda Indonesia, Aerolíneas Argentinas, Saudi Arabian, Middle East, Xiamen.
Continue reading about Why airline alliances are good for fliers
How do you make sure a whirlwind trip round the world in just a week doesn’t wear you out and affect your productivity? Things went surprisingly well for me last week, as I flew from Washington to Munich to Paris to Bangkok to Islamabad, back to Bangkok, on to Seoul and back to Washington, so I thought I’d share the experience.
The first thing I have to say is that I don’t drink coffee or take sleeping pills. My only medicine when it comes to air travel is securing the best comfort and luxury I can — I need my flat beds, gourmet meals, lounges with showers, and sometimes even chauffeur-driven cars to connecting flights. I certainly can’t pay for them, but we’ll come to that momentarily.
Second, if you are going to circle the planet in a week, fly to the east, not the west. As much as I dislike those overnight flights from the U.S. East coast to Europe, because they are too short to get decent sleep, moving in that direction is much better in terms of adjusting to time differences. I was never jet-lagged during or after my journey.
The trip, which was blessed by the State Department, was part of the final research phase for my upcoming book on the U.S. Foreign Service, “America’s Other Army,” during which I visited the U.S. embassies in France, Thailand and Pakistan. Overall, I’ve visited almost 60 diplomatic and consular missions for this project, which began with my 2004 newspaper series, and interviewed more than 600 diplomats and other officials.
I used frequent-flier miles, but instead of getting what would have been a very expensive and restrictive round-the-world ticket, I issued two one-way tickets: One in First Class from Washington to Asia over the Atlantic, with a 24-hour stop in Europe, and another one in Business Class from Asia back home over the Pacific.
As I wrote in my first book, “Decoding Air Travel,” the best use of miles is for premium cabins. But why did I book First Class on the outbound for 80,000 miles, and not Business for 60,000? When I use miles, I make an effort to fly on the world’s best airlines. Of those, on my departure date Lufthansa was the only option, but it has some of the worst Business Class seats in the civilized world. First Class, on the other hand, is quite good, except for the small TV screen — that’s not the case with a few aircraft that have the new First seats with much bigger screens.
The more important reason for choosing First Class, however, was Thai Airways, which operates its Paris-Bangkok flights on planes leased from India’s Jet Airways that have private cabins with sliding doors in First. I had flown in one of those cabins from Tokyo to Bangkok a couple of months earlier and wanted to experience a much longer flight in such luxury. In addition, Thai Airways offers First Class passengers complimentary full-body massages in its Royal Orchid Spa at the Bangkok airport.
My Lufthansa flight from Washington to Munich was excellent, as expected, with top-notch flight attendants, which can’t be said of the ground staff at Dulles airport. I liked the new design of the pajamas they give First Class passengers. The food was consistent with my previous experiences, including the signature black caviar and several other appetizers. Although the seats are rather old by now, I always found the bed very comfortable.
I broke my habit of not having breakfast on overnight flights to Europe so I could have enough time for a shower in the First Class lounge in Munich before my connecting flight, since I had a full schedule as soon as I arrived in Paris. When it was time to board, I was whisked to my Paris plane in a Porsche.
The ambassador to France, Charles Rivkin, one of the best non-career ambassadors I know, couldn’t have been a better host, opening the doors of both his embassy and residence, and having a dinner in my honor, according to the elegant menu, with some of the top French journalists. My 24 hours in Paris were very productive, thanks to everyone I met, and especially spokesman Paul Patin, who put together my schedule at a very short notice.
It was time for the 11-hour flight to Bangkok, which didn’t disappoint, except for turbulence during most of it — and a 90-minute delay because of a flight attendant who fell ill just as we prepared to take off. After great meals, three films and a few hours of sleep behind closed doors, I was met by a Thai representative upon arrival in Bangkok and driven in a gold cart to the First Class lounge, where I took a shower before heading to the embassy.
Another full day of meetings and interviews followed, including two sessions with Ambassador Kristie Kenney, a career Foreign Service officer and one of the most capable, according to her colleagues — I hadn’t met her before. With the help of embassy spokesman Walter Braunohler, I covered enough ground with employees in several embassy buildings. The only slightly unpleasant part of the day was the 90°F temperature, especially after 20°F in Paris just hours earlier.
There was no time for a massage at the airport in the morning, but I managed to squeeze one in just before I flew to Islamabad in the evening. Unlike my plane from Paris, most Thai aircraft have old unimpressive seats in Business Class — and no First Class. Still, the food and service were up to standard, and I got some sleep before my 10:30 p.m. arrival in Pakistan.
My visit to Embassy Islamabad was the longest part of the trip — two full days and nights — and I was hosted by Ambassador Cameron Munter, whom I’ve known for eight years and consider one of the most brilliant serving U.S. diplomats. I also think he has possibly the most challenging job in the Foreign Service. He has assembled an outstanding team at the embassy, which actually surprised me, given the perception in Washington that few good officers volunteer to serve in Pakistan.
Munter went out of his way to accommodate my research needs, as did his chief of staff, Scott Kofmehl, with help from embassy spokesman Mark Stroh and many others.
On my flight back to Bangkok, I managed to get one of the embassy employees on a coach ticket into Business Class, thanks to an oversold Economy cabin. I had a long enough layover in Bangkok for a light breakfast in the lounge, some work and a foot massage, which is offered to Business Class passengers.
Then my Thai flight to Beijing had a significant mechanical delay, causing me to miss my connection to Washington on United Airlines.
While the Thai staff in the Business lounge scrambled for two hours to find an alternative way to get me home, I decided to apply in practice one of the things I preach in “Decoding Air Travel”: How to turn a negative airline situation into a positive one. In any case, I was looking at an arrival in Washington more than 12 hours later than scheduled, so the goal was to minimize my delay and stay in Business Class — preferably on an airline that has fully flat beds.
Korean Air met those requirements, and I added to my list a very good airline I’d never flown before — in fact, the 52nd carrier on that list. Korean Air is not in the Star Alliance, but to their credit, the Thais agreed to pay the Koreans a full Business Class fare in order to accommodate me, even though I was on an award ticket. They also agreed to let me spend the remaining 10 hours before my flight to Seoul in the First Class lounge, where I had a great lunch, did more work and slept for a few hours in a real bed, in one of their sleeping rooms.
Of course, they wouldn’t have done any of those things had I not been insistent — actually, a pain may be a better description. But I felt it was their fault, and they were responsible for rectifying the situation. I also knew they wouldn’t offer any compensation — Asia doesn’t have the rules Europe, and to some extent the United States, have — so I had to get whatever I could in other forms.
To sum up, my weeklong round-the-world trip didn’t wear me out — and now you know why.
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Continue reading about Round the world in a week, without pain
While most U.S. airlines have learned to be relatively honest with their best customers, many of their foreign peers have not yet realized that travelers are not as stupid as to fall for their PR spin and questionable practices.
It’s time for those carriers to wake up to the fact that it’s the end of 2011, and much in the airline industry is rather transparent to those of us who pay attention. Trying to persuade customers that bad news is actually good may be an essential PR trick, but in today’s hyper-connected world, it’s not hard to figure out someone’s true intentions.
Among the airlines still using the old playbook is British Airways, which is surprising for such a major and quite good global carrier. Last month, it drastically devalued its award redemption chart, but it tried to present that negative change as a positive one.
The clue came with the usage of the world “revitalizing” to describe the changes to the carrier’s frequent-flier program, Executive Club. At least they steered clear of “enhancement,” which is what many U.S. carriers used in the past, inviting much derision from frequent fliers.
British Airways announced a few weeks before the changes took effect that they were coming, but what those changes actually were going to be remained a secret until the very day they were implemented. That move showed gross disrespect for the company’s best customers who deserved much better for their loyalty.
In contrast, many U.S. airlines and hotel companies publish their new charts, as well as other program changes, months in advance. One recent exception was Delta Airlines, which didn’t really have an official global chart for more than a year, until it finally published one in February, effective immediately — actually, much of it was already in use unofficially.
Apparently, British Airways was afraid that many Executive Club members would rush to burn their miles before the last change — after all, there were plenty of miles on its books, partly thanks to its giving away 100,000 miles as a credit-card sign-up bonus. So it said that the number of award miles required for “97 percent of our routes” will stay the same or even go down.
In fact, that turned out to be false. In an attempt to save face when the new chart came out, the airline said it had meant 97 percent of the nonstop routes out of London.
While some of those nonstop routes have indeed become cheaper, there are many Executive Club members outside London who earned their miles hoping to use them for trips to cities other than London. Unfortunately, they are the big losers — the increases in those cases can be over 80 percent. Substantial premiums have been added to connecting and partner flights across the board.
Those changes, along with the huge amounts British Airways charges in taxes and fees on award tickets, have drastically devalued its miles. Just this week, I booked award tickets to Asia for two clients, and I really wanted to help them burn their British Airways miles. However, that particular award had almost doubled in price, and the taxes were over $1,200 per person. So I booked with another airline for nearly half the miles and $85 in taxes.
British Airways in certainly not alone in thinking that customers are stupid. Air Canada quietly started charging fuel surcharges on some partner award tickets earlier this fall. Did it hope no one would notice that they were asked to pay hundreds of dollars more than before? Finally, after Air Canada was exposed on various blogs, it admitted what it was doing and said that even more partner flights would be included in the new program.
And then there is the scandalous behavior of the United Arab Emirates’ Etihad Airways last month.
For two days in October, it advertised a First Class fare from Spain to Australia on its website for less than 400 euro. According to Spanish media reports, about 300 people bought tickets. The first of them traveled 10 days later, when an agent in Brussels noticed the fare and alerted the appropriate department. It was then determined that the fare was a mistake, and the passenger was downgraded to coach without any compensation. The rest of the tickets were canceled.
I’ve written about mistake fares before, but the issue here is not whether Etihad was wrong not to honor the tickets. I said scandalous because of a letter the airline sent to the passengers who decided to put up a fight and wanted to defend their rights through the media.
Etihad hired a law firm in Spain that in no uncertain terms threatened those customers in writing with litigation, if they dared to go to the media. The last time I checked, Spain was a democracy with freedom of speech, and the United Arab Emirates was something quite different. I don’t believe anything has changed since.
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Continue reading about Airlines still think customers are stupid
You may have seen TV commercials featuring American Express or Capital One credit cards that promise points or miles with the clout to get you any seat on any airline without blackout dates. Those financial services companies try to distinguish their own loyalty schemes from airline programs, which restrict access to award seats.
Non-airline programs are not affected by award seat limits, because they don’t need award availability to book you on a flight. Instead, they sell you a regular revenue ticket, charge the ticket price on your credit card, then credit the cash amount back to your card and take miles or points out of your account, whose number is based on a standard formula.
Let’s say that you want to use your Capital One miles for a free ticket. The Capital One website performs a flight search and you choose a flight that costs $100. Once the ticket is issued, 10,000 miles will be deducted from your account.
While Capital One values $1 at 100 miles, the American Express Membership Rewards program converts $1 into about 80 points, though the precise number varies based on the type of card you have.
By any measure, that is a lot of points. If we assume that the average U.S. domestic round-trip ticket costs about $500, Capital One will charge you 50,000 miles and American Express 40,000 points. In comparison, you need only 25,000 miles from most airline programs — if there is award availability, which is a big if.
Of course, many airlines will also give you any open revenue seat on any flight, but for double the miles required for a “saver award” — they call it “standard” or “anytime” award. If you need a First or Business Class ticket, the airlines will actually give you a better rate even on a “standard award.” Such an award from North America to Europe in Business Class will be about 200,000 miles. Assuming that the average revenue ticket costs about $5,000, Capital One will charge you 500,000 miles and American Express 400,000 points.
It’s worth noting that the airline mantra about giving you the last available seat on a flight as a “standard award” is changing, and that privilege is no longer available to everyone. For example, it’s one of the benefits of United’s new Mileage Plus Explorer Visa card from Chase, which means that customers who don’t have the card — and are not elite fliers — won’t have access to that last seat.
The real advantage of the tickets purchased with non-airline miles or points is that they earn miles, because they are in effect revenue tickets — the airlines will never know that you didn’t pay money for them.
That same model is used by some hotel loyalty programs, including Starwood and Priority Club, which allow points to be redeemed for flights. Even some airlines offer such options, in addition to their regular award redemption opportunities. For example, United’s Mileage Plus Choices program is very similar to Capital One’s scheme, valuing $1 at 100 miles — only miles earned from Mileage Plus co-branded credit cards can be used for such tickets.
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Continue reading about The benefits of non-airline credit cards
Volunteering to get bumped from a flight is an issue often raised by participants in the events on my book tour. As is the case with most situations I discuss in “Decoding Air Travel,” I advice travelers to think carefully before giving up their seat and examine the alternative ways to get to their destination — and to know exactly what they would get in exchange.
U.S. airlines, which overbook flights all the time, offer discount vouchers valued at as much as $400 for bumps on domestic flights, and up to $800 on international flights. Those certificates are very tempting and can save you lots of money. In fact, many travelers take certain trips only because they have vouchers to use.
However, unless you are familiar with alternative flights that will get you to your destination, you may be asking for trouble.
I’ve never volunteered to get bumped. Comfort and convenience are very important to me during travel, so I’m unlikely to give up a Business or First Class seat for Economy.
I was prepared to relinquish my seat on a flight for the first time late last month, and even put my name on the list, but then I removed it. I was to fly nonstop from Denver (DEN) to Milwaukee (MKE) on a coach-only Canadair regional aircraft, and I could afford to arrive in MKE as much as four hours later than scheduled. I also knew my flight was oversold.
During online check-in the day before the flight, I was asked whether I’d give up my seat if it were needed, and I said yes. Later that night, however, I decided to take a look at my options. The only other nonstop flight to MKE was not until 8 p.m., which was too late for me, so I’d have to connect in Chicago (ORD). I checked out the DEN-ORD flights — there were two I could take, but one was sold out, and on the other one I would be stuck in a middle coach seat.
As soon as I got to the airport in the morning, I asked to be taken off the volunteer list.
Had I stayed on the list, I would have negotiated with the gate agent exactly what I would have received for diving up my seat, on which alternate flight I would have been rebooked, and whether I would have sat in Economy or First Class.
Even though most U.S. carriers are moving toward the discount-voucher approach, some agents might still try to give you “a free round trip anywhere in the United States.” Before you accept it, keep in mind that those certificates come with many restrictions, such as advance purchase and minimum-stay requirements. They must be booked in a certain coach booking class, which may not be available on the flights you want. In addition, you won’t earn any frequent-flier miles on that trip, and it cannot be upgraded.
A discount voucher, on the other hand, is just that — it will take $400 or more off a future ticket for you or someone else designated by you. Any restrictions depend on the rules of the fare you purchase, and any published fare is eligible. You will earn miles, including elite-qualifying ones, and you can upgrade your ticket.
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Continue reading about Consider options before giving up seat
