American Airlines
American Airlines has finally decided to take advantage of the problems many United Airlines fliers have experienced since the merger with Continental Airlines was completed on March 3. In an extremely rare move, American is now offering conditions-free top-elite status match to United’s most loyal customers.
Having read and heard about many United customers’ troubles after the carrier adopted Continental’s reservations system — and having encountered some problems myself — I e-mailed American spokesman Tim Smith on March 16. Smith has been the best PR person to deal with at any airline since I started writing my column in the Washington Times in 2008. I asked him whether American had any intention of capitalizing on United customers’ dissatisfaction by stealing some of them away through a status-match offer.
He involved his colleague Stacey Frantz, who works directly with American’s AAdvantage program. She said she couldn’t comment on “marketing strategies,” but it was apparent from her and Smith’s messages that American wasn’t considering such a move at the time. More than a month later, however, it decided to follow my suggestion — not that I’m taking any credit.
When the promotion first started last week, elite United fliers at all levels were eligible, but on Friday, American decided to limit participation only to United Premier 1K members, the highest published level. A memo was sent out to customer service agents on that day. So if you are a 1K, you can get Executive Platinum status on American.
The carrier is not advertising the promotion, so you need to call AAdvantage Customer Service to request an e-mail outlining the offer. Status is valid through February 2013, and all you have to do is submit proof of your current elite status with United. On the rare occasions when American has offered matches in the past, it has extended challenges, meaning you had to fly a certain number of miles during a certain period to qualify. There are no conditions this time. Challenges to Executive Platinum have been even rarer than to other levels.
But is Executive Platinum better than 1K, and is American better than United? Let’s review.
Executive Platinum advantages
This is truly American’s top elite level. Concierge Key, the unpublished super status that George Clooney’s character had in “Up in the Air,” is awarded only by invitation to very few hyper-frequent and high-paying travelers. In contract, United’s Global Services status has been given to so many people — albeit still “by invitation” — that it has somewhat devalued the 1K level.
Executive Platinum members are the only ones eligible for complimentary domestic upgrades that clear as early as 100 hours before a flight — at United, all elite fliers are, and lower-level elites on full-fare tickets trump 1K members on discounted fares. United also aggressively sells domestic upgrades at check-in for as little as tens of dollars to non-elites, while elites linger on waiting lists. As a result, the upgrade rates for 1Ks have gone down significantly.
As for international — or systemwide — upgrades, American is much more generous than United. Executive Platinum members get eight of those so-called eVIP certificates each year, compared to six for 1Ks. More importantly, on American, they are valid on all published fares, while United excludes its five lowest booking classes — S, T, L, K and G — requiring at least W class. That means you need to pay hundreds of dollars more on W class, and if your upgrade doesn’t clear, you’ve wasted your money.
American has the best domestic First Class soft product. It’s the only airline to still use linens and menus during meal service, as well as pillows and blankets on transcontinental flights. United used to have linens, pillows and blankets before the merger with Continental, but it lost them. The food also tends to be better on American. Many of its domestic planes have no in-flight entertainment at all, though wi-fi has been installed on a big part of its fleet.
As an Executive Platinum, you get Emerald status on the global Oneworld alliance, which gives you access to First Class lounges on foreign Oneworld members, such as Cathay Pacific and Qantas. The Star Alliance has only two levels, instead of Oneworld’s three, so United Gold, Platinum and 1K members get the same access to Business Class lounges.
American has dedicated agents working on the Executive Platinum phone line, and they are not only the best trained agents in the airline industry, but also the ones given the most authority and discretion to help customers in any way possible, even if that means sometimes bending the rules. United’s so-called 1K Desk is not really a dedicated desk — those agents service all callers, but 1Ks get priority in the queue.
No one knows if any of the above might change as a result of American’s Chapter 11 restructuring or in a potential merger with US Airways, but this is where things stand right now. For me, American’s main disadvantages are the limits of Oneworld, whose size is about half the Star Alliance’s, the hefty fuel surcharges imposed on award tickets with British Airways flights, and those old McDonnell Douglas planes American still flies. In addition, if you live in a United hub, it might be hard to give up nonstop flights to many destinations in favor of connections on American. That said, American often offers very low fares out of United hubs, while United does the same out of American hubs.
Premier 1K advantages
United offers 1K members so-called regional upgrade certificates, which can be used to confirm an upgrade on North and Central American flights at the time of ticketing — just like using miles or systemwide upgrades. Unfortunately, this year, United reduced the regional certificates from eight to four a year. It also eliminated the two upgrades million-mile fliers used to get annually. It’s worth noting that the Executive Platinum exclusive perk of complimentary upgrades on American compensates for the lack of certificates to a large extent, though those can be confirmed only within 100 of departure.
United offers instant upgrades without requiring any “instrument” to 1Ks on domestic M fares — all elites get the same benefit on the higher Y and B fares — as soon as the time of ticketing. The inventory is controlled separately and is not the same as regular First Class availability (it books in PN class).
United waives same-day confirmed changes on domestic flights for 1Ks, while American doesn’t for Executive Platinums. United also waives award booking, change and redeposit fees on tickets issued with 1K members’ miles — regardless of who the passenger is. American does so only if the Executive Platinum member is the passenger.
United allows stopovers on round-trip international award tickets. American permits those only in U.S. gateways — the city where you leave or arrive in the United States.
The biggest advantage United has is its membership in the Star Alliance, which has 25 member-carriers, including some of the best in the world, such as All Nippon, Asiana, Singapore, Air New Zealand and Swiss.
The biggest problem with United is that its new management doesn’t value long-term loyalty nearly as much as American’s — or United’s previous leadership team, for that matter. Unfortunately, my prediction in 2010, based on warnings from departing United executives at the time, came true after the merger was finalized. The current management apparently cares much more about making a quick buck. It prefers to sell an upgrade seat from Seattle to Washington Dulles to a non-elite flier for $99, as reported on FlyerTalk by a passenger who took advantage of that offer, rather than give the seat to a 1K member who spends tens of thousands of dollars on United a year. So much for complimentary upgrades.
At the end of the day, the choice is yours. If I’ve missed anything on either airline, feel free to let me know.
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When I landed at Tokyo’s Haneda Airport today, I had one of my easiest, fastest and smoothest international arrival experiences. But I wondered where all those airlines that last year fought and won a fierce battle over the right to fly to Haneda actually were.
It appears the industry overestimated Haneda’s appeal to travelers, and it also might have miscalculated how many passengers remain in Tokyo, as opposed to those who connect to other destinations.
It’s true that the March earthquake and tsunami had a negative impact on travel to Japan in general, but traffic to and from the much bigger Narita Airport has largely recovered.
Haneda’s smaller size and proximity to central Tokyo provide a significant advantage. However, as I first wrote two years ago, most medium- and long-haul flights arrive and depart between 10 p.m. and 7 a.m. — not exactly the most preferred time by the majority of travelers. In addition, onward flight connections from Haneda are extremely limited.
That didn’t seem to bother most airlines last year, when the rights to fly from various foreign cities to Haneda were being awarded by the Japanese and other governments. U.S. carriers in particular made rather bold proposals. In the end, the Department of Transportation gave American Airlines the right to fly from New York, Delta from Detroit and Los Angeles, and Hawaiian Airlines from Honolulu.
American’s flights are nowhere to be found in its winder schedule, though they are planned for next summer. The same goes for Delta’s Detroit flights. It does operate the LA flight throughout the year, as does Hawaiian on the Honolulu route. Air Canada has postponed indefinitely its plan for flights from Vancouver, even though it started selling tickets late last year.
The Japanese carriers have trimmed their plans, too. All Nippon Airways has kept only LA in North America, while Japan Airlines serves San Francisco. European and other long-haul routes are also very few.
British Airways is the only foreign carrier outside Asia and the United States that currently flies to Haneda — and not every day. The Asian carriers include Air China, Asiana, Cathay Pacific, China Airlines, AirAsia, China Eastern, Eva Airways, Korean Air, Malaysia Airlines, Shanghai Airlines, Singapore Airlines and Thai Airways.
Flights loads to and from Haneda are not what those carriers expected — my Singapore Airlines flight was less than half-full in Economy and about two-thirds full in Business Class, where I had two lie-flat seats to myself, though even one would have been just fine.
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The 10th anniversary of the Sept. 11, 2001, terrorist attacks this week reminded me of how much can go wrong in the airline industry to no fault of its own. Despite everything outside the airlines’ control, there are many reasons to criticize their performance. But how much slack should we cut them?
I’ve written several times about the increased scrutiny of the airlines by both the media and the public, compared to other industries, simply because of the nature of their business. A commercial carrier has more front-line employees than almost any other company, and it’s easier to complain about a person we see in front of us than about an invisible — and sometimes anonymous — representative.
In addition, the airline industry gets more media attention than other types of businesses by default, as many more people are believed to be interested in aviation than in the workings of a cable company or the food industry, for example — even though the latter two affect no fewer consumers than airlines do.
Let’s face it, an aircraft in any position — sitting on ground, soaring in the sky or, God forbid, engulfed in flames — makes for much better photos and video than a food-processing chain.
Bashing the airlines has been common for decades, but it has become even easier in recent years, thanks for social media and the travel blogs that have mushroomed on the Internet.
All that attention has improved customer service, as well as other parts of the airlines’ performance. I’m not talking about the on-board service, which no longer includes free drinks, meals, pillows, blankets, etc. I mean employees’ desire and ability to resolve problems. There are certainly still those who just shrug shoulders and pass you on to someone else, but the helpful ones seem to be more these days.
As my book, “Decoding Air Travel,” and all my columns can testify, I’m by no means an apologist for the airlines. I criticize them and expose their dishonest practices when they deserve it, but I also praise them when they do things right. I’ve also urged other consumer-oriented businesses to learn from the customer-friendly policies of many airlines.
So I’m more than willing to cut the airline industry some slack — not only in situations beyond its control, but also when honest mistakes have been made. For example, late last month, I had a schedule change on a future ticket, which had to be reissued. The agent I spoke with on the phone was supposed to send the reservation to a certain “queue,” but as I learned a few days later, she sent it to the refund queue. As a result, the entire itinerary was canceled, and of course no one notified me. Good thing I called back.
Things happen, so I didn’t get angry in this case. This week, however, I did get mad at US Airways for its failure to invest in a modern website — not a new issue, about which I’ve also written before. That site is probably one of the worst in the industry.
I tried to check in online for a flight from Washington Reagan National Airport (DCA) to New York’s LaGuardia (LGA). Before that, I had attempted to get a seat assignment, but that’s not allowed on shuttle flights until check-in, even in First Class. I did see on the seat map, however, that my preferred 2F was available. So I began the check-in process, but the seat map didn’t open. I tried several times, to no avail. I finally exited, only to find out that the system had automatically assigned me seat 1F.
I didn’t want the bulkhead, but there was no way to change the seat I had. Web support couldn’t help, either, telling me it could only be done at the airport. Of course, by the time I got there the next day, all other seats were gone.
Why is it so difficult for US Airways to offer a working seat map during online check-in? Why is it so hard to allow changes to seat assignments? Why can the websites of United, American and many other airlines provide that service? Is it really rocket science? Almost every airline website has its problems, but US Airways’ beats them all. Its CEO, Doug Parker, needs to realize that it’s 2011.
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United Airlines, already one of the biggest abusers of fake “direct” flights before its merger with Continental, has increased further the number of those flights in its schedule. Its oddest decision was to introduce fictitious “direct” flights, which consist of two or more segments with nothing in common but their number, between its hubs.
If you are shopping for a ticket from Chicago (ORD) to Denver (DEN), be very careful which flight you book. In addition to 10 daily nonstops with flying time of about 2 hours, United currently has three “direct” flights on that route, but they make a “stop” in Minneapolis (MSP), Des Moines, Iowa, (DSM) and Kansas City, Mo., (MCI), respectively.
Watch out for any indication of that, as obscure as it may be. In most cases, those are not just “stops” — the two “legs” are operated by different aircraft, so they are simply connecting flights. For example, the first “leg” of flight 817 yesterday arrived in Minneapolis at gate E6, but the “continuation” departed from gate E10.
As I’ve written before, most flights labelled “direct” by U.S. carriers are fictitious — they don’t exist in real life. They are meant to make more money for the airlines by tricking customers and perverting a practice that was actually started to help travelers. In fact, they spell nothing but trouble for passengers.
Historically, United and Delta have had more fake “direct” flights in their schedules than any other U.S. carriers, though all airlines engage in that practice.
For years, United has focused on adding at least one domestic tag to most of its international flights. For instance, flight 917 from Frankfurt (FRA) to Washington (IAD) “continues” on to Seattle (SEA), though the second flight has nothing in common with the fist. Yesterday, the flight from FRA was operated by a three-cabin Boeing 777, as usual, and arrived at IAD at gate C1. The flight to SEA was operated by a two-cabin Boeing 757 and departed from gate D4.
In the last several months, United has significantly stepped up the questionable practice on purely domestic flights. Currently, there are very few flights with only one segment. Most flights between Washington National (DCA) and Chicago (ORD) used to be one-leg flights. Now, most are part of fake “direct” flights with two or three segments.
It’s clear why the airline is selling “direct” flights from DCA to San Francisco (SFO) — it wants you to think that you can go all the way to the West coast from DCA with no hassle.
But why on earth is it selling fake “direct” flights from IAD to SFO, given that there are nine nonstops on that hub-to-hub route on most days? In its upcoming winter schedule, it has four “direct” flights between those cities. Two of them have two segments — one “stopping” in Dallas (DFW) and one in SEA. The other two have three segments each — one “stopping” in DEN and Las Vegas (LAS), and the other one in ORD and San Diego (SAN).
Is it possible that United has run out of flight numbers because of the merger? That may be the case with three-digit numbers, but what’s wrong with four-digit ones?
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The U.S. Department of Transportation (DOT) seems semi-serious about false airfare advertising. It fined several airlines this week for violating its rules of disclosing taxes and fees, but it still tolerates the disgraceful “one way based on a required round-trip purchase” manipulation practiced by some carriers.
Continental Airlines was fined $120,000 for failing to include fuel surcharges in fares listed on its website. US Airways and TACA, the Central American company, must pay $45,000 and $55,000, respectively, for the same wrongdoing — indicating that fares didn’t include taxes and surcharges, but not disclosing actual amounts.
“Consumers have a right to know the full price they will be paying for airfares,” said Transportation Secretary Ray LaHood. “We established airline price advertising rules to protect the consumer, and will take enforcement action when these rules are violated.”
Starting on Oct. 24, DOT will require airlines to include all taxes, surcharges and government fees in advertised fares — not just using asterisks and fine-print explanations.
However, advertising only half of a ticket price will continue. As I’ve written before, I have nothing against listing one-way fares — when they can be truly bought as such. To this day, American Airlines, Delta, British Airways, Lufthansa and others promote only half of mandatory round-trip purchases on their websites.
In fact, Lufthansa doesn’t even bother to spell out the words, using instead “OW based on RT purchase.” The German carrier doesn’t do those gimmicks on its European sites because of strict European Union rules.
In March, I wrote that United Airlines became the first major U.S. carrier to begin advertising predominantly round-trip fares on its site. Continental has since followed suit. US Airways still uses a mixed method.
One would hope this item will be next on DOT’s agenda.
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