Singapore Airlines topped yet another industry ranking this week, and while it usually deserves the awards it wins, there are a few aspects of the way it does business that drive some customers and partner-carriers crazy. Still, don’t expect those practices to change anytime soon.
The latest awards were bestowed by Britain’s Business Traveller Magazine. Singapore was named best airline overall and also won best economy and business class. Best first class went to Emirates, probably because of the shower on its Airbus 380 aircraft.
I have yet to meet anyone who has flown Singapore and didn’t like it, regardless of which cabin they were in. It has long been the world’s leading carrier in hard-product innovation and luxury, often years ahead of its competitors. One of my favorite features is the “Book the Cook” service, which allows passengers to order meals from a long and diverse menu as soon as they buy a ticket.
Many travelers point out the incredible attention to detail that Singapore flight attendants pay, but that is not uncommon among top Asian airlines, such as Asiana and All Nippon Airways. What has impressed me the most is that, in first class, the flight attendants anticipate your next need or wish and are ready to satisfy it before you even ask.
Once during a flight, I stood up from my seat to go to the lavatory, which was behind me, and when I turned around, I saw a flight attendant dashing toward the lavatory to open the door for me. I had just enjoyed black caviar as part of a five-course dinner I probably couldn’t afford on the ground, and I loved the bedding of the fully flat seat, but for some reason that gesture meant more than the luxuries.
The trouble with perfection is that it’s impossible 100 percent of the time, and most of Singapore’s policies are written for a perfect world, which is also impossible in the airline industry. Employees of every airline must follow certain rules, but Singapore’s staff has almost no flexibility in making exceptions or bending the rules to respond to a specific case or situation.
A couple of years ago, I flew from New to Singapore, with an hour-long layover in Frankfurt. Even though there was no plane change, all passengers had to get off and re-board. As soon as I reached the gate area, I realized I’d forgotten my cell phone in my seat pocket. I wasn’t allowed back because the cleaning crew had begun working, but a gate agent went to look for the phone. She came back and said it wasn’t there.
I was the last first-class passenger to deplane, and coach and business class passengers weren’t allowed in the first-class cabin, so most likely the phone was stolen by a cleaning crew members. But after a lengthy process that involved more paperwork than I’d expected, the airline refused to offer any good-will gesture or compensation.
There is no question that Singapore has some of the best premium products in the sky, but it may be overvaluing them a bit too much.
Let’s say you’ve paid more than $10,000 for a Star Alliance round-the-world ticket in business class. If you want to fly between Singapore and Los Angeles nonstop, you have to pay an additional $900 surcharge just for that one flight for the privilege of enjoying the “new” business class seats, which are now almost four years old. Charges of $500 and $600 apply to most flight between Singapore and both Europe and North America.
In addition, Singapore often blocks access to those flights by zeroing out the inventory in D booking class, which is the one required for round-the-world tickets.
It’s no secret that Singapore thinks the current round-the-world fares are too low. There are suspicions that it’s one of the driving forces behind the drastic increases in those prices in recent years, although there is no way to know this for a fact, because the Star Alliance uses a blind process based on input from its members to determine the fares.
Even more maddeningly for customers, Singapore bans members of the frequent-flier programs of its partners in the Star Alliance, such as Lufthansa, Air Canada or United Airlines, from using miles on flights with the “new” business-class seats. While the seats are the most spacious in the industry, the ban makes redeeming miles to Europe and North America virtually impossible — there are only two flights with the old seats.
Relations between Singapore and some of its Star partners — especially United — have long been sour, mainly because Singapore thinks it’s superior and doesn’t hide it. I’ve always been amazed that Singapore doesn’t code-share any of United’s flights, but it does code-sharing with US Airways.
There have been rumors that Singapore wants to leave the alliance, but so far they are just rumors.
Related stories:
Round-the-world fare mysteries revealed
What to do with empty premium seats?
Airlines require credit cards at check-in
Airlines want budget, premium fliers
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Secretary of State Hillary Clinton this week accomplished a diplomatic feat that her immediate predecessors tried but failed repeatedly to pull off: visiting South Korea, but skipping Japan and China on the same trip. It may sound immaterial, but defying protocol is a tricky thing in diplomacy, especially in Asia.
For years, I’ve been very amused when the State Department would send us in the traveling press corps a note about the secretary plans to visit just South Korea or just China or just Japan. Every time, I’d smirk and bet that he or she would end up going to all three countries — and I was right. That had become a tradition — the Japanese in particular considered it an affront to be ignored by their staunchest ally in favor of Seoul or Beijing.
In early 2008, Condoleezza Rice had to go to South Korean President Lee Myung-bak’s inauguration, and initially had no intention of stopping in Tokyo or Beijing. But after diplomatic pressure from both capitals, she caved in. I skipped Tokyo on that trip.
Clinton herself fell victim to protocol in May. She had to co-chair the so-called U.S.-China Strategic and Economic Dialogue with Treasury Secretary Timothy Geithner in Beijing, and to drop by the 2010 Shanghai Expo in Shanghai. For months, her aides said that no other stops were planned, but in the end, she went to Japan and South Korea, too.
It seems that this time Clinton successfully defied protocol. It helped that she met with her Japanese and Chinese counterparts at the annual meeting of foreign ministers from the Association of Southeast Asian Nations (ASEAN) in Vietnam. But I have little doubt that, in spite of those meetings, the Japanese and Chinese still lobbied for her to drop by their capitals.
By the way, this ASEAN meeting was the first I’ve missed in years. I always thought attending a high-level summit in Southeast Asia in late July was a misery because of the very hot and humid weather, but DC is much worse these days.
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The United States has made new concessions as part of its civilian nuclear agreement with India, further angering arms control advocates, while New Delhi has yet to make it possible for U.S. companies to benefit from the unprecedented deal.
In the most recent accord completed late last month, Washington agreed to Indian demands to increase the number of plants allowed to reprocess U.S.-supplied nuclear fuel from one to two, with the option of another two if India’s needs grow in the future.
At the same time, India thus far has failed to pass legislation that would release U.S. companies from liability in case of accidents related to equipment they have provided for two reactors expected to be built under the 2007 U.S.-Indian Nuclear Cooperation Agreement. That effectively prevents those firms from starting businesses in the South Asian country…
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The State Department plans to create seven new senior positions to ensure that a public-diplomacy perspective is always “incorporated” in policy-making around the world, as well as to respond quickly to negative coverage of the United States in foreign media.
In an ambitious strategy that goes beyond any previous efforts to reach out to other countries, the Obama administration “seeks to become woven into the fabric of the daily lives of people” there, its top public-diplomacy official said Wednesday.
“We must do a better job of listening, learn how people in other countries and cultures listen to us, understand their desires and aspirations, and provide them with information and services of value to them,” said Judith A. McHale, undersecretary of state for public diplomacy and public affairs…
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Having covered American diplomacy for a decade now, I’ve received many “diplomatic” answers to my questions — but none more so than “Yes, but not really.” I was reminded of it by the recently negotiated Open Skies aviation agreement between the United States and Japan.
The idea of the Open Skies accords, which Washington has with more than 90 countries, was to liberalize air travel between the signatories, allowing flights from any city in the first country to any city in the second without the previously imposed government restrictions.
However, the deal reached with Japan in December has one glaring exception — U.S. carriers can have only four pairs of takeoff and landing slots at Tokyo’s Haneda Airport, and only between 10 p.m. and 7 a.m. Even though the document hasn’t been signed yet, there are no plans to change the Haneda limits…
