While most U.S. airlines have learned to be relatively honest with their best customers, many of their foreign peers have not yet realized that travelers are not as stupid as to fall for their PR spin and questionable practices.
It’s time for those carriers to wake up to the fact that it’s the end of 2011, and much in the airline industry is rather transparent to those of us who pay attention. Trying to persuade customers that bad news is actually good may be an essential PR trick, but in today’s hyper-connected world, it’s not hard to figure out someone’s true intentions.
Among the airlines still using the old playbook is British Airways, which is surprising for such a major and quite good global carrier. Last month, it drastically devalued its award redemption chart, but it tried to present that negative change as a positive one.
The clue came with the usage of the world “revitalizing” to describe the changes to the carrier’s frequent-flier program, Executive Club. At least they steered clear of “enhancement,” which is what many U.S. carriers used in the past, inviting much derision from frequent fliers.
British Airways announced a few weeks before the changes took effect that they were coming, but what those changes actually were going to be remained a secret until the very day they were implemented. That move showed gross disrespect for the company’s best customers who deserved much better for their loyalty.
In contrast, many U.S. airlines and hotel companies publish their new charts, as well as other program changes, months in advance. One recent exception was Delta Airlines, which didn’t really have an official global chart for more than a year, until it finally published one in February, effective immediately — actually, much of it was already in use unofficially.
Apparently, British Airways was afraid that many Executive Club members would rush to burn their miles before the last change — after all, there were plenty of miles on its books, partly thanks to its giving away 100,000 miles as a credit-card sign-up bonus. So it said that the number of award miles required for “97 percent of our routes” will stay the same or even go down.
In fact, that turned out to be false. In an attempt to save face when the new chart came out, the airline said it had meant 97 percent of the nonstop routes out of London.
While some of those nonstop routes have indeed become cheaper, there are many Executive Club members outside London who earned their miles hoping to use them for trips to cities other than London. Unfortunately, they are the big losers — the increases in those cases can be over 80 percent. Substantial premiums have been added to connecting and partner flights across the board.
Those changes, along with the huge amounts British Airways charges in taxes and fees on award tickets, have drastically devalued its miles. Just this week, I booked award tickets to Asia for two clients, and I really wanted to help them burn their British Airways miles. However, that particular award had almost doubled in price, and the taxes were over $1,200 per person. So I booked with another airline for nearly half the miles and $85 in taxes.
British Airways in certainly not alone in thinking that customers are stupid. Air Canada quietly started charging fuel surcharges on some partner award tickets earlier this fall. Did it hope no one would notice that they were asked to pay hundreds of dollars more than before? Finally, after Air Canada was exposed on various blogs, it admitted what it was doing and said that even more partner flights would be included in the new program.
And then there is the scandalous behavior of the United Arab Emirates’ Etihad Airways last month.
For two days in October, it advertised a First Class fare from Spain to Australia on its website for less than 400 euro. According to Spanish media reports, about 300 people bought tickets. The first of them traveled 10 days later, when an agent in Brussels noticed the fare and alerted the appropriate department. It was then determined that the fare was a mistake, and the passenger was downgraded to coach without any compensation. The rest of the tickets were canceled.
I’ve written about mistake fares before, but the issue here is not whether Etihad was wrong not to honor the tickets. I said scandalous because of a letter the airline sent to the passengers who decided to put up a fight and wanted to defend their rights through the media.
Etihad hired a law firm in Spain that in no uncertain terms threatened those customers in writing with litigation, if they dared to go to the media. The last time I checked, Spain was a democracy with freedom of speech, and the United Arab Emirates was something quite different. I don’t believe anything has changed since.
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Why do numerous airlines, including those aspiring to be among the world’s best, keep focusing on improving the in-flight experience, but don’t seem to care what kind of service their customers receive before they even step foot on a plane?
It’s high time they understood that travelers are getting smarter, and mediocre reservation agents won’t be tolerated much longer.
In April, I wrote about my disastrous experience with Singapore Airlines’ award-booking agents, who were so poorly trained they might as well have worked for a third-world carrier. In May, I mentioned British Airways’ arrogance and refusal to offer the slightest apology after losing the luggage of two First Class passengers who had paid $12,500 per ticket.
This month, it was Turkish Airlines’ turn. The Star Alliance member has improved significantly in recent years, and spent a lot of money on advertising and public relations. Actor Kevin Costner, who ironically flies mostly on his own private plane — and flew me on it a decade ago for a Financial Times story — was hired to do TV commercials for Turkish. So was NBA star Kobe Bryant. The carrier’s motto is “Globally yours.”
However, in many respects Turkish remains a rather backward regional airline. It’s not that its reservations agents are not well-trained — that’s the case with much more advanced carriers. The bad experience with Turkish begins as soon as you dial the number of its call center.
Even though the center is open only during U.S. business hours, all agents are in Istanbul. There is certainly nothing wrong with that, except that many of them have a very poor command of English, and the connection is so bad you’d think it’s 1950. It sounds as if the airline uses cheap Internet-based technology to keep costs low. Many companies around the world do that, but I haven’t experienced such poor quality in years.
I called Turkish to change the date of a flight, and I knew the original booking class wasn’t available on the new flight, so the ticket would have to be repriced in the higher class. There was no change fee, so only a $265 fare difference had to be paid.
The truly global airlines have a very simple procedure in such cases: The agent reprices the ticket and — often with the help of a supervisor or the rate and ticketing desks — reissues it within minutes. To my utter shock, however, a supervisor informed me that the Turkish reservations center is not capable of reissuing tickets. So the ticket in question could only be reissued at an airport, no later than two hours before departure for a $20 fee — and that’s full-fare Business Class.
Seriously, Turkish Airlines? What year do you think this is? Do you really want to increase lines at airport ticket counters when something this simple can be done over the phone? So much for spending millions of dollars (educated guess) on advertising and PR — you’d be much smarter to invest that money in a 21st century reservations center.
A few days before the above-described experience, I noticed that Turkish doesn’t allow seat assignments to be made on its website, even in long-haul Business Class, and even when a booking is created on the site. I posted that on the carrier’s Facebook page and was informed that seats can be assigned no earlier than seven days before departure.
Why? Isn’t it more complicated to set such artificial deadlines than just allow customers to get a seat as soon as they buy a ticket? This is not a question of charging for seat assignments, because Turkish doesn’t do that. But why waste time calling reservations only to get a seat? It’s not like you’ll have a pleasant experience.
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One of this column’s goals is to point out nuisances in the air travel system and help you avoid them or minimize their negative impact. As I welcome the many readers who have become subscribers since my book, “Decoding Air Travel,” came out, I’d like to tell you about one such nuisance.
As my regular readers are well aware by now, I always know in what booking class a future ticket will be issued. I search for availability in that booking class and choose flights with available seats. That’s why, even if I have to make a reservations with an agent on the phone, I know how much the ticket will cost before I make the call.
The only time when this strategy fails is when I need an airline to book a seat on a partner-carrier, and the ticketing airline’s agent can’t “see” availability in the respective booking class in the partner’s inventory. I’m not talking about award seats, so comparisons with United’s StarNet blocking practice would be misplaced — this is about revenue tickets fully paid for with money, not miles.
So why don’t agents see availability in a certain booking class or fare bucket on another carrier? It usually has to do with the Global Distribution System (GDS) they use to book tickets. For example, United currently uses Apollo and Lufthansa Amadeus. Although most of the time the two systems show identical data, there may be occasional delays, and a United agent may not see a Lufthansa seat displayed as available on Amadeus.
I can explain most things in the airline world, but British Airways and Iberia posed a new challenge last month that left me utterly perplexed. The two companies and Oneworld alliance members merged last fall, and they both use Amadeus, which would mean that their agents should see the same data on their screens — at least it would mean so to a logically thinking person. That person, however, would be wrong.
I was booking a trip for a friend, who is also a client, from Washington to Africa in Business Class. He has Gold status with BA and wanted to fly BA to London and connect to Madrid and on to Africa on Iberia.
According to the BA website, his destination doesn’t exist — many airline sites don’t show cities they don’t fly to, but it’s high time BA added the airports served by Iberia now that they are one company. Fine, I thought, what’s the other option? Naturally, the Iberia site, as the Washington-London BA flight could be booked as an Iberia code-share. There was one problem, though: Iberia priced the desired itinerary almost $4,000 higher than BA.
Clearly, the only thing left to do was to call BA — an exercise I don’t look forward to because of the long waiting time. When I finally got an agent at BA’s call center in Jacksonville, Fla., she said there were no available seats in Business Class on Iberia’s flight from Madrid to the African destination, which I’m not revealing on purpose.
I thought she was joking. Amadeus was showing seven open seats in the full-fare Business booking class I needed, which is J class on Iberia. BA doesn’t code-share that particular flight, so it had to be booked a “true” Iberia flight number.
I started scratching my head. How was it possible for BA’s Amadeus-powered computers to show no seats at all when there were seven? Perhaps it had to do with the point of sale (POS) — I’ve seen airlines alter the inventory on the same flight, depending on where you view the data. But both the BA agent in Florida and I were in the U.S. Still, I changed the POS from the U.S. to Europe, but there was no difference. I also called Iberia to verify the seats were indeed available, and Iberia’s agent in Miami saw exactly what I did.
The BA agent tried to explain the discrepancy by telling me that Iberia hadn’t “given” BA any seats, but I immediately asked her to stop making stuff up. There is no such thing as one airline “giving seats” to another — anyone can book a seat if the operating airline has published it in its inventory, even if the second carrier is not a partner of the first.
Despite all the mystery and frustration, that wasn’t the end of the world, I thought. I asked the BA agent to waitlist the segment in question. My plan was to call back in case another agent could find a way to “see” the seat I needed, and if that failed, I would call Iberia and have them clear the waitlist, since their agent had confirmed availability earlier.
I’ve done just that with Star Alliance carriers several times. For example, Singapore Airlines tends to be stingy with D class availability on intercontinental flights. Star uses D class on round-the-world Business Class tickets, and Singapore deems those fixed fares too cheap. If I issue a ticket with another carrier, it might waitlist a Singapore segment. I’d then call Singapore and ask a supervisor to clear the waitlist if he or she found it appropriate. I’ve also done that with Lufthansa, Japan’s All Nippon Airways, South Korea’s Asiana and others.
However, that simple procedure proved too hard for the merged BA and Iberia, both of which use Amadeus, as mentioned earlier. When I called Iberia back, the agent saw available J seats but said that only BA could clear the waitlist. Except that BA couldn’t, because its agents saw no seats. The Iberia agent’s claim sounded odd, because Iberia controls its own inventory, and I thought it had a way to indicate electronically to BA that a waitlisted seat can be confirmed. So I called back but got the same response from another agent.
Then I phoned BA again and asked the agent to call Iberia, hoping the waitlist could be cleared that way. After keeping me on hold for about 20 minutes, the agent hung up without coming back on the line.
I’d had enough of both carriers’ nonsense, so I took matters in my own hands. I called Iberia yet again and asked the agent to book just that one segment in question separately from the original booking. He gave me the new record locator, and I called BA again, explained the situation and asked that agent if she could incorporate the second booking into the initial one and issue the ticket that way.
She couldn’t but a supervisor was able to do it. Part of me was grateful, but the other part was frustrated that the previous BA agents I’d spoken with never offered me the option I eventually thought of, and wasted hours of my time.
What sort of a merger have BA and Iberia created if they can’t perform the most basic airline function — booking available seats on each other’s flights?
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The U.S. Department of Transportation (DOT) seems semi-serious about false airfare advertising. It fined several airlines this week for violating its rules of disclosing taxes and fees, but it still tolerates the disgraceful “one way based on a required round-trip purchase” manipulation practiced by some carriers.
Continental Airlines was fined $120,000 for failing to include fuel surcharges in fares listed on its website. US Airways and TACA, the Central American company, must pay $45,000 and $55,000, respectively, for the same wrongdoing — indicating that fares didn’t include taxes and surcharges, but not disclosing actual amounts.
“Consumers have a right to know the full price they will be paying for airfares,” said Transportation Secretary Ray LaHood. “We established airline price advertising rules to protect the consumer, and will take enforcement action when these rules are violated.”
Starting on Oct. 24, DOT will require airlines to include all taxes, surcharges and government fees in advertised fares — not just using asterisks and fine-print explanations.
However, advertising only half of a ticket price will continue. As I’ve written before, I have nothing against listing one-way fares — when they can be truly bought as such. To this day, American Airlines, Delta, British Airways, Lufthansa and others promote only half of mandatory round-trip purchases on their websites.
In fact, Lufthansa doesn’t even bother to spell out the words, using instead “OW based on RT purchase.” The German carrier doesn’t do those gimmicks on its European sites because of strict European Union rules.
In March, I wrote that United Airlines became the first major U.S. carrier to begin advertising predominantly round-trip fares on its site. Continental has since followed suit. US Airways still uses a mixed method.
One would hope this item will be next on DOT’s agenda.
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There must be very few things more embarrassing to an airline than losing the luggage of a passenger who paid more than $12,000 for a First Class ticket. Even more shockingly, British Airways, which did just that last week, didn’t try to right the screamingly obvious wrong and offer some sort of a good-will gesture.
Many of us often wonder who would pay $10,000 or $15,000 for a plane ticket, but let me assure you, there are such people. Premium travel has staged a remarkable recovery in recent months. As I look at flight inventory, I’m amazed every day by how full Business and First Class cabins are on various carriers.
The case in point was actually very close to home, as the passenger was a colleague whom I’d helped book his ticket. Another curious detail was that, after the ticket was issued, he needed to move his return flight a day earlier, and British Airways imposed a $750 penalty for the change — yes, on a $12,000 ticket.
He had one connection — in London, of course — on his way to another European city. Not too complicated, one might think. However, when he arrived at his final destination, his luggage was missing. It was eventually discovered in London, but although British Airways had several more flights to the city where he was that day, the luggage wasn’t delivered at his hotel until 1 a.m. the following day — 12 hours after his arrival.
Not too bad, you might say. Many passengers wait days for their bags, and some never see them again.
I may have agreed with such an attitude had the airline not collected $12,000 from the passenger for this trip. How could any self-respecting carrier not take all necessary measures to ensure that such customers’ luggage arrives on time at the right place? In the grand scheme of things, this wasn’t a huge problem, but it speaks ill of the airline — and it certainly ruins the First Class experience.
What makes things much worse is that, a week after the incident, British Airways, which is a member of the Oneworld alliance, has offered no compensation, good-will gesture or whatever one might call it. Moreover, when the customer asked for a token of appreciation in the Concorde Room, the carrier’s First Class lounge at Heathrow Airport, on his return journey, his request was rejected.
Instead, he was advised to contact Customer Relations. While that may be considered a standard procedure in the airline industry, the airport agent could have been much more helpful and not passed the responsibility to someone else.
After all, the people who pay $12,000 for a plane ticket are not that many. Any airline should try really hard to keep them as customers.
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