Chicago
United Airlines, already one of the biggest abusers of fake “direct” flights before its merger with Continental, has increased further the number of those flights in its schedule. Its oddest decision was to introduce fictitious “direct” flights, which consist of two or more segments with nothing in common but their number, between its hubs.
If you are shopping for a ticket from Chicago (ORD) to Denver (DEN), be very careful which flight you book. In addition to 10 daily nonstops with flying time of about 2 hours, United currently has three “direct” flights on that route, but they make a “stop” in Minneapolis (MSP), Des Moines, Iowa, (DSM) and Kansas City, Mo., (MCI), respectively.
Watch out for any indication of that, as obscure as it may be. In most cases, those are not just “stops” — the two “legs” are operated by different aircraft, so they are simply connecting flights. For example, the first “leg” of flight 817 yesterday arrived in Minneapolis at gate E6, but the “continuation” departed from gate E10.
As I’ve written before, most flights labelled “direct” by U.S. carriers are fictitious — they don’t exist in real life. They are meant to make more money for the airlines by tricking customers and perverting a practice that was actually started to help travelers. In fact, they spell nothing but trouble for passengers.
Historically, United and Delta have had more fake “direct” flights in their schedules than any other U.S. carriers, though all airlines engage in that practice.
For years, United has focused on adding at least one domestic tag to most of its international flights. For instance, flight 917 from Frankfurt (FRA) to Washington (IAD) “continues” on to Seattle (SEA), though the second flight has nothing in common with the fist. Yesterday, the flight from FRA was operated by a three-cabin Boeing 777, as usual, and arrived at IAD at gate C1. The flight to SEA was operated by a two-cabin Boeing 757 and departed from gate D4.
In the last several months, United has significantly stepped up the questionable practice on purely domestic flights. Currently, there are very few flights with only one segment. Most flights between Washington National (DCA) and Chicago (ORD) used to be one-leg flights. Now, most are part of fake “direct” flights with two or three segments.
It’s clear why the airline is selling “direct” flights from DCA to San Francisco (SFO) — it wants you to think that you can go all the way to the West coast from DCA with no hassle.
But why on earth is it selling fake “direct” flights from IAD to SFO, given that there are nine nonstops on that hub-to-hub route on most days? In its upcoming winter schedule, it has four “direct” flights between those cities. Two of them have two segments — one “stopping” in Dallas (DFW) and one in SEA. The other two have three segments each — one “stopping” in DEN and Las Vegas (LAS), and the other one in ORD and San Diego (SAN).
Is it possible that United has run out of flight numbers because of the merger? That may be the case with three-digit numbers, but what’s wrong with four-digit ones?
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Do you sometimes prefer making a connection or two instead of taking a nonstop flight, either to save money or rack up more frequent-flier miles? You might have to change your ways. Domestic U.S. transfers are now allowed much less frequently than before, and making connections on flights between an airline’s hubs is almost impossible.
No big deal, you might say. Wouldn’t any reasonable person choose a nonstop any time? Not necessarily. Different travelers have different priorities — some would rather save time, others money. But the best thing about the previous practice was that passengers had options. Now, that’s no longer the case.
Until June, you could make four transfers each way between Washington and Los Angeles on United Airlines — both cities are United hubs. Since then, the lowest fares have said this in the legal routing rules:
TRAVEL MUST BE NONSTOP
It’s not until fares of just under $700 round trip that the routing gets a bit more liberal — but it allows only one connection and only at a hub airport. Here is how this looks in the United tariff:
WAS-CHI/DEN/LAX/SFO-LAX
The slash indicates that you must choose among Chicago, Denver and San Francisco, but you can’t go through two of them — you would have been able to do so had there been a hyphen between them.
How does this affect you? As of this morning, the lowest published United fare between Washington and Los Angeles is $119 each way and books in L class — but it’s only valid on nonstop flights. What if none of the nonstops on the day you need to fly has available L seats? Then you will have to buy up to S booking class — the next lowest currently published — or whatever seat is available. There may be L availability on a connection through Denver, but it wouldn’t qualify for the L fare because it’s not nonstop. The bottom line is, the routing restriction will cost you at least $100 more.
United was actually the last of the major carriers to clamp down on routing rules, and many mileage runners — people who fly just to accumulate miles — had lots of fun for a long time. It still has one of the more liberal rules — except between hubs. American Airlines and US Airways follow the same policy. American requires a nonstop between Dallas and Miami, and US Airways between Philadelphia and Phoenix.
Delta Airlines is one of the strictest. For example, discounted fares between Atlanta, its main hub, and most major cities require a nonstop, even if that city is not a hub, such as San Diego and Las Vegas. A fair comparison would be the United routing between Washington and Las Vegas, which is much more generous:
WAS-SFO/LAX/DEN/CHI/WAS/EWR/HOU/CLE/PHL/CLT/PHX-LAS
This is actually a typical United routing. You can transfer only once at a hub, but it doesn’t necessarily have to be a United hub — Continental and US Airways hubs are also allowed, because United code-shares a huge number of their flights. Of course, current Continental hubs will become United hubs once their merger is complete.
Delta is so strict, in fact, that sometimes it requires a nonstop when neither of the two cities is a hub — for example, between Washington and Los Angeles. The curious part is that Delta doesn’t fly nonstop between those cities, but it code-shares the only daily Alaska Airlines flight from Washington National. So the only way to get a decent fare is to book that one flight at 9:15 a.m. If you can’t, you have to pony up.
To be fair, Delta allows both nonstops and “direct” flights, and when the other carriers say nonstop, they do mean nonstop. “Direct” flights are those fictitious flights I wrote about last month, which have nothing in common except for their number — most of them are operated on different planes and require changing gates and sometimes even terminals.
In addition, Delta is not always as draconian as in the Washington-Los Angeles case. Here is the routing between non-hubs Chicago and Los Angeles:
CHI-SLC/MSP/DTT/CVG/MEM/ATL/LAX/IND/DEN/SFO/LAS/PHX-LAX
The smaller the city, the more liberal the routing — although some bigger places seem to fall through the cracks, probably not for too long. Here is the United routing from Washington to Houston.
WAS-ATL/CLE/DTT/DAY/CMH/IND/RDU-CHI-HOU
WAS-ROC-BUF-CHI-HOU
WAS-ABE/HAR/ROA/SDF/RIC/CAK/CRW/ORF-CHI-HOU
WAS-NYC/EWR-ATL/CLE/DTT/DAY/CMH/IND/RDU-CHI-HOU
WAS-NYC/EWR-ROC-BUF-CHI-HOU
WAS-NYC/EWR-ABE/HAR/ROA/SDF/RIC/CAK/CRW/ORF-CHI-HOU
If you look closely, you will see that up to four transfers are permitted here — this many hyphens are very rare these days. I have the feeling this generosity will disappear once United and Continental start flying as one airline, for which both Washington and Houston will be hubs.
International routings are much more liberal and sometime can fill a page, but that’s a topic for another column.
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As if the existing methods to overcharge travelers weren’t enough, some airlines have just found a new way deeper into your pockets. It comes in the form of sophisticated software designed to increase prices based on your desperation and lack of choice. Will you fall for the latest gimmick?
The new application is courtesy of Amadeus, one of the major distributors of airline and other travel-related data worldwide. This week, it announced the launch of “Active Valuation,” an “IT solution that enables airlines to maximize revenues across multiple channels,” or to charge you more for something you can otherwise get at a lower price.
Amadeus was surprisingly open about how it will help carriers to take more of your money, although it makes marketing sense to point that out in order to attract airlines to sign up. Amadeus already has contracts with several major airlines, including Lufthansa, Singapore Airlines, Brazil’s TAM, the United Arab Emirates’ Etihad and Air Baltic. The first three carriers are members of the global Star Alliance.
“‘Active Valuation’ works by enabling the application of sophisticated business logic to dynamically adjust the yield (revenue expected) of an airline product, according to the context in which a booking is made,” Amadeus said in a statement posted on several travel news sites.
“These yield modifiers are used in a seamless manner in order to perform an origin and destination calculation,” it added. “This allows a dynamic segmentation of customers, taking into consideration their characteristics, the point of sale used and any connecting flight data, in order to better capture their willingness to pay.”
My feelings about this statement are strong and mixed at the same time. On one hand, Amadeus obviously deserves credit for developing a new product that will no doubt boost its business. On the other hand, “Active Valuation” sounds like a recipe for screwing consumers over big time.
How does this work? If you live in the United States and want to buy a plane ticket between two European cities, you may be paying more than someone who makes the purchase in Europe. The airlines are banking on your lack of knowledge about European fares and betting on your willingness to spend more money than a European traveler, who can distinguish a good fare from a bad one.
As Amadeus pointed out this week, airlines have been doing similar tricks for years through their inventory management and are now simply expanding them. “For example, when a customer requests availability information for a multi-leg journey, the solution automatically considers the complete value of the trip and delivers appropriate availability information to the customer,” it said.
What does that mean? Let’s say you need to go from Washington to Hong Kong — there are no nonstop flights on that route, so you’ll connect in Chicago. Let’s assume that the Washington-Chicago flight has availability in the lowest booking class, as does Chicago-Hong Kong. However, when those two segments are “married up” to produce your connection, the lowest-priced seats would often disappear, and you’d have to pay for a higher booking class, which could mean hundreds of dollars more.
None of the major U.S. carriers uses Amadeus, but American Express and Carlson Wagonlit, two of the country’s largest travel agencies, do. It also powers online booking engines, such as Expedia and CheapTickets. Plus, if Amadeus figured out how to do those new gimmicks, its competitors won’t be far behind.
So how would you fight against all those airline attempts to “maximize revenue”? Demand an addition to the Passengers Bill of Rights? Complain to your congressman? Good luck. We live in a capitalist society, and every company has the right to maximize revenue in any legal way it can find — although some have found questionable methods, such as the fake “direct” flights I wrote about last month.
As you might have guessed, my approach is education — learn as much as possible about what the airlines do, and about the entire air travel system, and beat them at their own game. If you don’t know that something is happening, how would you know how to avoid it?
In my last column, I explained why corporate travel lacks innovation. One of the reasons is companies’ heavy reliance on old-style travel agencies, which in turn rely on computers to tell them what to do. The result is millions of dollars in unnecessary spending.
The Amadeus announcement is another reminder that if you keep using the old approach, you will continue to waste money. My method is simple: having mastered the system and its intricacies, I rely on my knowledge and experience buying tickets and flying around the world — that’s how I beat the computer.
Is that good enough advertising for my “On the Fly” Seminars and the Kralev International advisory services?
In all seriousness, this summer I decided to dedicate myself to travel education, even though such a concept doesn’t even exist, and I’m probably the only person who uses the words “travel” and “education” together. I’ll continue to preach it until people start listening.
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How do airlines decide what fares qualify as “sales,” and why do they advertise certain fares, but not other, much lower ones? Why is United Airlines promoting a “sale” between Washington and Boston for $109 each way, when there are currently six published lower fares in that market, beginning with $49 each way?
For the most part, I don’t bother to figure out why airlines do certain things anymore. I just gather all the information I need about what they do and try to work with it — or around it. Years of watching fares have taught me not to fall for those “sales,” because in many cases, I can find a much lower price to the same destination, on the same dates and on the same carrier.
Both United and American Airlines are currently advertising two fall sales on their websites. My review of the American fares showed that most of them are indeed the lowest available prices at this time. There are a few small exceptions — for example, I found a fare from New York to San Diego that is $5 lower than the advertised $164.
There are many more and much bigger differences on United. The unadvertised — but published — fares between Washington and Boston, in addition to $49 each way, are $54, $64, $74, $84 and $99. They all have fewer restrictions than the $109 “sale” price.
I say between Washington and Boston — not from Washington to Boston — because domestic fares are the same in either direction, unlike international fares, which are usually very different.
Let’s take another example. The advertised fares between Denver and Los Angeles in two separate United “sales” are $99 and $89 each way. However, I found $68 each way. In addition, Denver-New Orleans is on “sale” for $123 each way, but there is also $109, and even $89.
Some of the advertised United fares are truly the lowest published at this time. For example, $88 each way for Washington-Chicago, $108 for Chicago-Denver, and $157 for Chicago-Los Angeles.
There is another catch that could increase the benefit of the unadvertised fares to you. Typically, “sale” prices require a round-trip purchase. In contrast, most of the lower fares I found have no such condition. In fact, the major U.S. carriers have been publishing more and more truly one-way fares in recent months, which has always been the case with Southwest Airlines and other low-cost carriers.
To United’s credit, some of its current sales don’t require a round-trip purchase. That is, indeed, the prudent thing to do. If a round trip is mandatory, why advertise one-way fares? Of course, for marketing purposes, but I’ve always found that a bit dishonest and deliberately misleading.
I mean no criticism of United for promoting as “sales” fares that are higher than other published fares. I wrote this to warn travelers that they should check all existing fares between two cities before settling for what they think is a “sale” or the best deal.
Those of you who have attended my “On the Fly” Seminars know how easy it is to bring up on your computer screen all fares published by every airline on a certain route in just seconds.
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