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The media was full of stories last week about the Department of Transportation’s (DOT) requirement that advertised airfares include all taxes and fees, which goes into effect Jan. 26. But most stories missed the detail that promoting each-way fares “based on a required round-trip purchase” will still be allowed.
This means that a $220 fare you see advertised may not be the actual final price, after all — despite DOT’s much trumpeted pursuit of transparency and consumer protection. In its ruling last April that finalized the new requirements, it only demanded that the fine print be more prominent.
“The department is codifying existing enforcement policy, allowing sellers of air transportation to advertise an each-way price that is contingent on a round-trip ticket purchase, so long as the round-trip purchase requirement is clearly and conspicuously disclosed in a location that is prominent and proximate to the advertised fare,” the final ruling said.
I suppose it’s easy enough to double $220 and quickly arrive at the $440 round-trip price, if there is a notation next to the fare that a round trip is mandatory. But at the same time, isn’t it even easier to just put $440 instead of half that amount plus the fine print?
DOT said that its ruling “allows sellers of air transportation to be flexible in the way they advertise round-trip fares while still requiring all pertinent disclosures to consumers.”
Who are we kidding? The only reason airlines use this marketing ploy is to mislead and manipulate customers. They can easily prove me wrong by ending the practice.
“While the department understands that some consumers would prefer the full round-trip price to be displayed, the department has not found that the current regime has led to consumer confusion or deception, and it does permit certain types of advertising that are beneficial,” DOT said.
I’ve written about this issue several times, and it’s hard for me to see anything “beneficial” in false each-way fare advertising — for consumers, that is. I have no trouble seeing how this practice benefits airlines. As I’ve pointed out before, many airlines do advertise actual round-trip fares.
There is nothing wrong, of course, with promoting one-way fares that can indeed be purchased as such, without the round-trip requirement.
DOT has taken important steps to address false fare advertising — including fines on carriers that break the rules — but there is much more to be desired if it’s really serious about protecting consumers.
On a somewhat different note, the new rules also increase the denied-boarding compensation airlines are required to offer passengers who are left behind because their flight was oversold. Carriers usually try to entice volunteers with travel vouchers, but if that fails, they must give the affected customers cash or a check.
If such travelers’ new flights delay arrival at their final destination between 1 and 2 hours for domestic flights and between 1 and 4 hours for international ones, the compensation must be 200 percent of the one-way fare or $650, whichever is lower. For longer delays, the numbers go up to 400 percent of the fare or $1,300.
Airlines are exempt from these rules if the denied boarding is due to substituting the scheduled aircraft with a smaller plane, or if the plane has fewer than 30 seats. The rules don’t apply to international flights inbound to the United States, though the European Commission has even stricter rules for flights originating in the European Union.
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The U.S. Department of Transportation (DOT) seems semi-serious about false airfare advertising. It fined several airlines this week for violating its rules of disclosing taxes and fees, but it still tolerates the disgraceful “one way based on a required round-trip purchase” manipulation practiced by some carriers.
Continental Airlines was fined $120,000 for failing to include fuel surcharges in fares listed on its website. US Airways and TACA, the Central American company, must pay $45,000 and $55,000, respectively, for the same wrongdoing — indicating that fares didn’t include taxes and surcharges, but not disclosing actual amounts.
“Consumers have a right to know the full price they will be paying for airfares,” said Transportation Secretary Ray LaHood. “We established airline price advertising rules to protect the consumer, and will take enforcement action when these rules are violated.”
Starting on Oct. 24, DOT will require airlines to include all taxes, surcharges and government fees in advertised fares — not just using asterisks and fine-print explanations.
However, advertising only half of a ticket price will continue. As I’ve written before, I have nothing against listing one-way fares — when they can be truly bought as such. To this day, American Airlines, Delta, British Airways, Lufthansa and others promote only half of mandatory round-trip purchases on their websites.
In fact, Lufthansa doesn’t even bother to spell out the words, using instead “OW based on RT purchase.” The German carrier doesn’t do those gimmicks on its European sites because of strict European Union rules.
In March, I wrote that United Airlines became the first major U.S. carrier to begin advertising predominantly round-trip fares on its site. Continental has since followed suit. US Airways still uses a mixed method.
One would hope this item will be next on DOT’s agenda.
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This should not be news, but it is: U.S. airlines have finally begun advertising some airfares properly, meaning they now show round-trip prices instead of the longtime marketing ploy of “each way based on a required round-trip purchase.” But those are just baby steps, as some taxes and fees are still being excluded.
When I wrote about false fare advertising in 2008, my copy editor at the Washington Times put this headline on my column: “Fare sales often lost in translation.” I compared the deliberately misleading airline practice to the mysterious “Twin Peaks” revelation “The owls are not what they seem.” I also wondered, If a round trip is required, why on earth is only half of the actual fare being advertised?
This month, United Airlines became the first major U.S. carrier to change its policy and advertise predominantly round-trip fares on its website — the only exceptions seem to be last-minute weekend specials. The airline is currently promoting five domestic and four international sales on its site, and they all include round-trip prices and fuel (YQ) surcharges — though some taxes and fees are excluded.
For example, a Business Class fare for a round trip from Los Angeles to Shanghai is shown as $3,513, while the total final price as of today is $3,572, if booked on nonstop flights. A round-trip Business Class fare from Washington to Rome is displayed as $2,411, and the final price is $2,460, if purchased today on nonstop flights. As you see, the differences are not that big.
All other carriers should follow suit. Continental and US Airways display some fares as round trips, but most of their advertising is still being done the old-fashioned way, as is American’s and Delta’s. Southwest, Alaska Airlines and Virgin America show one-way fares but don’t require round-trip purchases.
Although the Department of Transportation has looked into the issue and called on the industry not to deliberately mislead consumers, it has done nothing to stop the controversial practice. The European Union (EU), on the other hand, has been much more proactive on behalf of travelers. That’s why fares in Europe are advertised with the full ticket price.
Some of the European carriers that fly to the United States, such as Spain’s Iberia, are honoring the EU rules globally and displaying actual full prices on their U.S. websites as well. But others, such as British Airways, Air France and Lufthansa, while observing the rules on their home turf, have given in to the pressure from their U.S. competitors and adopted the “one-way based on a round-trip purchase” policy.
In January, all four above-mentioned European airlines offered the same fares from New York to London. The last three advertised $199, while Iberia showed $584, which is what the actual fare was, including all taxes and surcharges. Singapore Airlines, also having the guts to be honest with its customers, promoted a $586 fare from New York to Frankfurt that was truly the final price.
It’s high time the airline mentality of trying to trick customers changed once and for all.
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If anyone had any doubts that putting together the European Union’s new diplomatic service would be an utterly messy task, that is now an undisputed fact. A high-profile ambassadorial list released this week provoked publicly aired quarrels rather uncharacteristic of diplomats, and it raised questions about the future effectiveness of the EU corps.
The long-anticipated list, unveiled by EU foreign policy chief Catherine Ashton in Brussels, was apparently based not on merit, but on what Polish Foreign Minister Radoslaw Sikorski called “esoteric considerations.”
What are those? A quick look at the list shows that the most important ambassadorships are going to diplomats from the oldest EU members in the West — China was given to the Germans, Japan to the Austrians and South Africa to the Dutch. What about less important but plush posts? Of those, the Spanish got Argentina and Singapore went to Luxembourg.
So the considerations Sikorski referred to had more to do with where the diplomats come from, rather than what they can accomplish in their respective positions. “Appointments should be made on merit,” he said. “We in the new member-countries have people who speak the languages of the former Soviet Union, we have expertise there.”
Four posts out of 29 went to diplomats from Central and Eastern Europe. Despite Sikorski’s protest, Poland did better than any other former communist country, winning South Korea and Jordan. The Bulgarians got Georgia, and Afghanistan had gone to the Lithuanians earlier.
“I have appointed the best people for the right jobs,” said Ashton, whose official title is EU high representative for foreign affairs and security policy, as well as vice president of the European Commission, the EU’s executive body. She was also criticized for choosing only eight women.
“We have made a start to address the important issues of geographical and gender balance,” Ashton said in an apparent admission that those problems are not yet resolved.
The nominees, who have to be approved by the European Parliament, may be the “best people” for the jobs from their country, but it’s questionable whether they are the best from any EU state. It’s not clear, either, that the top criteria during the selection process were actually skills, qualifications and experience.
“We are deeply disappointed,” said Slovenian Foreign Minister Samuel Zbogar. “We expected more transparent decisions and that geographic balance would be taken into account, in particular for those states, like Slovenia, which have no presence at all in the EU’s foreign institutions.”
Creating the European External Action Service — the diplomatic corps’ official name — is a daunting task, and Ashton has an impossible job. She won’t be able to please everyone even if she really wants to. But more consultation with Eastern European members would go a long way.
If there is hostility among diplomats from different countries even before the foreign service’s launch, which is expected in December, it will likely affect trust and their ability to work together at the dozens of missions they are setting up around the world.
Here is the full list released by Ashton’s office on Wednesday:
China — Markus Ederer (Germany)
Japan — Hans Dietmar Schweisgut (Austria)
South Africa — Roeland van de Geer (Netherlands)
Afghanistan — Vygaudas Usackas (Lithuania)
Albania — Ettore Sequi (Italy)
Argentina — Alfonso Diez Torres (Spain)
Macedonia — Peter Sorensen (Denmark)
Bangladesh — William Hanna (Ireland)
Jordan — Joanna Wronecka (Poland)
Uganda — Roberto Ridolfi (Italy)
Senegal — Dominique Dellicour (Belgium)
Angola — Javier Puyol Pinuela (Spain)
Botswana — Gerard McGovern (Ireland)
Burundi — Stephane de Loecker (Belgium)
South Korea — Tomasz Kozlowski (Poland)
Gabon — Cristina Martins Barreira (Portugal)
Georgia — Philip Dimitrov (Bulgaria)
Guinea-Bissau — Joaquin Gonzalez-Ducay (Spain)
Haiti — Lut Fabert-Goossens (Luxembourg)
Lebanon — Angelina Eichhorst (Netherlands)
Mozambique — Paul Malin (Ireland)
Namibia — Raúl Fuentes Milani (Spain)
Pakistan — Lars-Gunnar Wigemark (Sweden)
Philippines — Guy Ledoux (France)
Singapore — Marc Ungeheuer (Luxembourg)
Chad — Helene Cave (France)
Zambia — Gilles Hervio (France)
China (Deputy) — Carmen Cano de Lasala (Spain)
Papua New Guinea — Martin Dihm (Germany)
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