This should not be news, but it is: U.S. airlines have finally begun advertising some airfares properly, meaning they now show round-trip prices instead of the longtime marketing ploy of “each way based on a required round-trip purchase.” But those are just baby steps, as some taxes and fees are still being excluded.
When I wrote about false fare advertising in 2008, my copy editor at the Washington Times put this headline on my column: “Fare sales often lost in translation.” I compared the deliberately misleading airline practice to the mysterious “Twin Peaks” revelation “The owls are not what they seem.” I also wondered, If a round trip is required, why on earth is only half of the actual fare being advertised?
This month, United Airlines became the first major U.S. carrier to change its policy and advertise predominantly round-trip fares on its website — the only exceptions seem to be last-minute weekend specials. The airline is currently promoting five domestic and four international sales on its site, and they all include round-trip prices and fuel (YQ) surcharges — though some taxes and fees are excluded.
For example, a Business Class fare for a round trip from Los Angeles to Shanghai is shown as $3,513, while the total final price as of today is $3,572, if booked on nonstop flights. A round-trip Business Class fare from Washington to Rome is displayed as $2,411, and the final price is $2,460, if purchased today on nonstop flights. As you see, the differences are not that big.
All other carriers should follow suit. Continental and US Airways display some fares as round trips, but most of their advertising is still being done the old-fashioned way, as is American’s and Delta’s. Southwest, Alaska Airlines and Virgin America show one-way fares but don’t require round-trip purchases.
Although the Department of Transportation has looked into the issue and called on the industry not to deliberately mislead consumers, it has done nothing to stop the controversial practice. The European Union (EU), on the other hand, has been much more proactive on behalf of travelers. That’s why fares in Europe are advertised with the full ticket price.
Some of the European carriers that fly to the United States, such as Spain’s Iberia, are honoring the EU rules globally and displaying actual full prices on their U.S. websites as well. But others, such as British Airways, Air France and Lufthansa, while observing the rules on their home turf, have given in to the pressure from their U.S. competitors and adopted the “one-way based on a round-trip purchase” policy.
In January, all four above-mentioned European airlines offered the same fares from New York to London. The last three advertised $199, while Iberia showed $584, which is what the actual fare was, including all taxes and surcharges. Singapore Airlines, also having the guts to be honest with its customers, promoted a $586 fare from New York to Frankfurt that was truly the final price.
It’s high time the airline mentality of trying to trick customers changed once and for all.
Related stories:
Fare sales often lost in translation
When an airfare sale is not quite a sale
Airlines find new way to overcharge fliers
Continue reading about Proper airfare advertising comes to U.S.
The silver lining for U.S. diplomats of this week’s WikiLeaks release of secret State Department cables is that there is more buzz about their work than there has been in years. Even though it’s for the wrong reasons, it provides a chance to use the public attention for a serious debate on modern diplomacy.
The general public usually hears about diplomats when there is a spy scandal, or when a diplomat is arrested for selling U.S. entry visas to foreigners — for money or sex.
Members of the U.S. Foreign Service often complain that it’s an unknown entity to the very people diplomats represent abroad. My extensive research in the last seven years confirms that concern. Most Americans have no idea what their representatives do every day — and many have no interest in learning about it, either.
How can that change? Although individual diplomats sometimes give talks at universities and other venues, there is much more the State Department can do in a concerted effort to educate Americans. For decades, the department was banned from interacting with domestic audiences — not to be seen as engaging in propaganda — but times have changed, and the substance of the outreach I have in mind would be very different.
My press colleagues and I have witnessed many excellent town-hall meetings Secretary of State Hillary Clinton has done around the world. It’s easy to see the tremendous impact those exchanges have on the people in those rooms. Why not hold such events in the United States? The interest in Clinton’s persona could translate in more curiosity about diplomacy and the Foreign Service.
In fact, this is a good time for a public discussion of the future of diplomacy and the Foreign Service.
The duties of Foreign Service officers have changed so much in the last two decades that they no longer truly reflect the traditional job description of a diplomat — helping to defeat an insurgency is certainly not what most people expect when they join the service.
The Oxford English dictionary provides two definitions of diplomacy. The first is “the (skill of) management of a country’s affairs by ambassadors and ministers living overseas,” and the second is “(the skill of) dealing with people so that business is done smoothly.”
During my visits to more than 50 U.S. embassies and in interviews with hundreds of Foreign Service officers, I got the sense that many of them were confused about what exactly they were supposed to be doing and why. The problem was not that they were sitting around with nothing to do, but that there was a lot to be done, and to prioritize well, they needed to know what exactly was expected of them.
In recent years, diplomats have been asked to prevent conflicts, broker peace, drum up support for war, sell unpopular policies, help build nations and improve America’s image abroad. They have stretched the definition of a diplomat to include everything from a diligent bureaucrat with good analytical and writing skills who knows the workings of Washington, to a charming and persuasive socialite, to a fearless mover and shaker venturing into war zones.
But should all Foreign Service officers be doing all those things? If the answer is yes, the State Department should make significant changes in the way it recruits, trains and promotes American diplomats.
More broadly, what kind of Foreign Service should the United States have in the 21st century?
Related stories:
Foreign Service: America’s other army
Where are my ex-secretaries of state?
Political ambassadorships hold at 30%
Career diplomats protest Obama appointments
Continue reading about Diplomats in the news for wrong reasons
The United States has made new concessions as part of its civilian nuclear agreement with India, further angering arms control advocates, while New Delhi has yet to make it possible for U.S. companies to benefit from the unprecedented deal.
In the most recent accord completed late last month, Washington agreed to Indian demands to increase the number of plants allowed to reprocess U.S.-supplied nuclear fuel from one to two, with the option of another two if India’s needs grow in the future.
At the same time, India thus far has failed to pass legislation that would release U.S. companies from liability in case of accidents related to equipment they have provided for two reactors expected to be built under the 2007 U.S.-Indian Nuclear Cooperation Agreement. That effectively prevents those firms from starting businesses in the South Asian country…
Continue reading about U.S. offers India new nuke concessions










